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Learn paid ads from basic to advanced – Google Ads and Meta Ads in depth, plus LinkedIn, Pinterest and the new ChatGPT Ads, with AI at every step. 45 days of classroom training in Mohali, close to Chandigarh, Panchkula and Kharar – to get hired, grow your business or start freelancing.
Attend one live PPC class at our Mohali campus (near Chandigarh) and get free career counselling.
PPC (pay-per-click) is paid advertising where you pay when someone clicks your ad – mainly on Google Ads and Meta Ads (Facebook and Instagram), and also on LinkedIn, Pinterest and now ChatGPT. Performance marketing goes one step further: you track every lead and sale and optimise campaigns for results – CTR, CPC, CPA and ROAS – not just clicks.
Our AI PPC course in Mohali takes you from basic to advanced: setting up campaigns on Google and Meta, tracking conversions with GA4, Google Tag Manager and the Meta Pixel, and using AI for keywords, ad copy and data analysis. Want the full digital marketing skill set? See our AI Digital Marketing Course.
Search campaigns that reach people the moment they search.
Facebook and Instagram ads that find and retarget the right audience.
Conversions, CPA and ROAS – so every rupee is measured.
Where each new ad platform fits – B2B, visual discovery and AI conversations.
You understand the concept, see why it matters for results, build it yourself – then learn to do it faster with AI.
| Google Ads | Meta Ads | |
|---|---|---|
| Where ads show | Google Search, YouTube, Display and partner sites | Facebook, Instagram, Messenger and Audience Network |
| How people are reached | By what they search for (keywords and intent) | By who they are (location, interests, behaviour, lookalikes) |
| Best for | Capturing people already looking to buy | Creating demand and reaching new audiences |
| Ad format | Text ads with assets, plus image and video | Image, video, reels and carousel creatives |
| Tracking | Google Ads conversions, GA4 and Tag Manager | Meta Pixel and events |
| Key metrics | CTR, CPC, conversions, CPA, ROAS | CPM, CTR, CPL, CPA, ROAS |
11 modules from basic to advanced in 45 days, 2 hours a day, Monday to Friday – each with practical work and AI, ending in a complete campaign project.
How paid advertising works – and how results are measured.
Plan the account and find the right searches.
Build search campaigns that get clicks.
Control spend and measure every lead.
Improve results and cut wasted spend.
Reach the right people on Facebook and Instagram.
Make ads that stop the scroll.
Track actions and improve results.
Turn data into decisions clients understand.
Know where each new platform fits – and when to use it.
Plan, build and present a full campaign.
Get all modules, topics, tools and projects on WhatsApp – free.
Real reviews from students who trained at Digital Discovery Institute, Mohali.
The ad platforms and tracking tools performance marketing teams use every day – plus AI tools to plan, write and analyse faster.
Where you build and run campaigns.
How you plan, measure and prove results.
How you work faster – and smarter.
Choose your profile to see what you'll get out of it.
Students & Freshers
Marketers & Professionals
Business Owners
Freelancers & Outstation StudentsReal SEO work with real data – the case studies you'll show in interviews.
client-brief.docxUnderstand a business and plan objectives, audiences and budget.
DocsSheets
keywords.xlsxResearch, group and filter keywords like a PPC executive.
Keyword PlannerChatGPT
google-search-campaignBuild a complete mock search campaign with ads and assets.
Google AdsRSA
meta-lead-campaignAudiences, hooks, creatives and a full mock lead campaign.
Meta AdsPixel
optimisation.xlsxFind wasted spend and recommend fixes from campaign data.
SheetsAI analysis
ppc-report.gdsA client-ready report and a presentation of your strategy.
Looker StudioPPTPPC course in Mohali with placement support – a few of our recent students.
Every student who completes the course and its projects receives a certificate, presented by our Managing Director, Navjit Kaur.
Vishal
Jai
Our certified batch
Payal
Jyoti
A training institute backed by a working digital agency – so what you learn is what the industry actually uses.
Learn from people who work on real client websites every day.
Build every campaign yourself in Google Ads and Meta Ads Manager – not just slides.
New platforms like ChatGPT Ads and new AI tools added as paid ads change.
Your trainer personally reviews your campaigns, ads and reports.
Portfolio review, resume help, mock interviews and job openings shared with you.
Top performers work with our parent agency, SEO Discovery, on real client work.
A hands-on digital marketer across SEO, paid ads, social media, content and AI tools. Vijay brings real industry work into every class – with live projects and skills you can use on the job.
Agencies and brands need people who understand both Google and AI search. See salaries and roles in our digital marketing career guide.
Answer one question – we'll point you to the right course.
What's your main goal?
Four simple steps – and the first one is free.
Fill the short form or call us – we'll fix a time that suits you.
Sit in a real class and meet your trainer and course advisor.
Pick a batch and pay the fee – easy EMI options available.
Pick your project in week 1 – your own website or one of ours – and start building your portfolio.
Available today
New batch starting soon. Both are free with no commitment – attend a live class at our campus, or talk to a course advisor online for 30 minutes about your goals, fee, timings and EMI.
Pick what suits you – our admissions team will call to fix a time.
★★★★★4.7 on Google · 171 student reviewsStill have questions? Talk to a course advisor.
