Have you ever wondered what people are searching for on the internet right now? From viral memes to political events, from cricket matches to tech gadgets, our searches tell a story. Google Trends is the tool that captures this global curiosity. It shows what’s hot, what’s fading, and how interests change over time.
But here’s the best part—if you’re into digital marketing or thinking about building a career in it, learning how to use Google Trends can give you a serious edge. That’s why top institutes like Digital Discovery Institute (DDI) Mohali integrate Google Trends into their Digital Marketing Courses in Mohali to prepare students with real-world, hands-on skills.
In this guide, we’ll explore what Google Trends is, how it works, and how you can use it—whether you’re a student, marketer, or just curious.
Google Trends is a free tool by Google that shows what people are searching for online. It tracks the popularity of search queries across regions, languages, and time. For example, if you want to know how often people search for "World Cup" during the year, Google Trends will show you exactly when interest peaks.
Google Trends measures searches relative to the total number of Google searches. Instead of giving you raw numbers, it uses a scale of 0 to 100, where 100 is peak popularity and 0 means little or no interest.
Google Trends isn’t just for marketers. Students, journalists, researchers, and even regular internet users can use it. Imagine writing a college project on social media usage—you can back it up with real Google search data.
For digital marketers, Google Trends is like a compass. It helps in:
This is why institutes like DDI Mohali ensure students learn how to apply Google Trends practically while working on live projects and internships.
SEO experts use Google Trends to:
Students at DDI Mohali’s SEO Training Course learn exactly how to apply these strategies to rank higher in search results.
If you’re a blogger or YouTuber, Google Trends helps you find trending topics before they go viral. For example, spotting a rising query like "AI tools for students" early can help you write a blog or make a video before competitors.
DDI Mohali also offers a YouTube Marketing Course where students learn to use Google Trends to identify what viewers are searching for and create optimized video content.
Marketers use Google Trends to craft social media campaigns. If "Independence Day offers" is trending, you can instantly create an Instagram reel or Facebook post to ride the wave.
Students at DDI Mohali’s Social Media Marketing Training practice building real campaigns using these insights.
While Google Trends is powerful, it doesn’t give exact numbers. Also, low-volume keywords may not show up at all.
At Digital Discovery Institute Mohali, Google Trends is an integral part of the curriculum. Trainers teach students:
This makes students industry-ready and helps them secure placements with top companies.
Want to master tools like Google Trends, SEO, PPC, and Social Media Marketing with real-world projects? At DDI Mohali, we offer hands-on training, live internships, and 100% placement assistance to help you become a job-ready digital marketing professional.
Some of the popular courses where Google Trends is applied include:
No wonder DDI Mohali is regarded as the best digital marketing institute in Mohali.
Don’t just learn theory—apply it! With DDI Mohali’s industry-recognized certifications, expert trainers, and career support, you’ll be ready to stand out in the digital marketing industry.
📞 Call us today or visit Digital Discovery Institute to book your free counseling session and unlock career opportunities in SEO, Google Ads, and more.
As AI evolves, Google Trends is expected to get even smarter. Soon, it may integrate AI-driven predictions for upcoming search topics.
Google Trends is more than just a data tool—it’s a window into what the world is thinking. Whether you’re a student, blogger, marketer, or entrepreneur, mastering it can open endless opportunities.
And if you’re serious about learning digital marketing hands-on, there’s no better place than DDI Mohali to master tools like Google Trends and start a successful career.
Without wasting your precious time, apply today for trial classes. Take a tour of our friendly atmosphere at a time that suits you.
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