Table of Contents
- Introduction
- What is Performance Marketing? (And Why It's the Future)
- Performance Marketing Course in DDI Mohali
- Career Opportunities in Performance Marketing
- Why Choose DDI Mohali for Performance Marketing Training?
- Performance Marketing vs Traditional Digital Marketing
- Investment & ROI: Is Performance Marketing Training Worth It?
- The DDI Mohali Advantage
- Conclusion
- FAQ’s
Introduction
In the current online environment, each and every marketing rupee will have to speak a thousand words. It is long gone when it was possible to spend millions of dollars on the campaign of brand awareness without evident results. This is the dawn of the performance marketing age when you only pay per outcome, keep a track of each and every click, and optimize campaigns at any time to maximize ROI.
Being a trainer of more than 500 digital marketing specialists at Digital Discovery Institute (DDI) Mohali, the scramble of performance marketers who can provide tangible business results has been witnessed. Whereas the conventional marketers speak in reach and impressions, its performance marketer counterparts speak CEO-speak, which is cost per acquisition, return on ad spend and conversion rate.
This information guide will take you through all there is to know about performance marketing courses in Mohali; what is to be learnt, possible career in this type of education, tools you will be learning and the reasons why DDI Mohali is best place to get an outcome-based marketing education in the Punjab.
What is Performance Marketing? (And Why It's the Future)
Online marketing and advertising programs that ensure advertisers compensate marketing companies/ advertising platforms upon the completion of a particular action, are referred to as performance marketing as a holistic term. Such activities are clicks, leads, sales or app installations.
This is precisely the difference in performance marketing:
That is unlike the normal type of advertising, where you would pay to get or rent adverts (billboards, TV commercials, magazine spreads,) whether the advert works out or not, and in performance marketing, it is a straightforward rule of paying when the job is done and not a promise.
The Key Performance Marketing Channels:
- Paid Search Advertising (PPC): Google Ad campaigns in which you bid on the keywords and pay on a pay-per-click basis.
- Social Media Advertising: LinkedIn, Facebook, and Instagram conversational ads.
- Affiliate Marketing: Commission Based Advertisements by partner networks.
- Display Advertising: Banner ads on websites, which are based on performance.
- Native Advertising: Sponsored information of platform style, which is gauged by engagement.
The reason why Performance Marketing is Rocketing:
- Quantifiable ROI: All the rupee expenditures are monitored, and they are linked to certain results.
- Less risk: Only pay upon the actions of choice.
- Real-Time Optimization: Make changes to campaigns immediately using performance measures.
- Scalability: Successful campaigns are predictable in terms of scalability.
- Data-Driven Decision Making: Eliminate sigma in marketing strategy.
Industry reports show that the performance marketing expenditure in India is likely to hit 45000 crore by 2026 and it is estimated that the demand of skilled performance marketers is increasing at 35 percent per annum. In the e-commerce sector, SaaS industry, finance sector, beauty care sector, and various other business sectors, performance marketing is considered to be of greater priority than conventional advertising.
Performance Marketing Course in DDI Mohali Performance Marketing Course
Our performance marketing course at Digital Discovery Institute Mohali does not just teach theory. You will be a graduate of the whole performance marketing stack by learning how to manage a campaign, using actual budgets.
Module 1: Performance Marketing foundations (Week 1)
The Performance Marketing Ecosystem:
- Transformation of traditional to performance marketing.
- The most important models of key performance marketing (CPC, CPM, CPA, CPL, CPS).
- Perfunctory marketing funnel (Awareness 2 Consideration 2 Conversion 2 Retention)
- Benchmarking and KPI standards in the industry.
- Attribution models (first- click, last-click, multi-touch models).
Campaign Planning & Strategy:
- Achieving SMART objectives of a campaign.
- Channel allocation of budget.
- Targeting/ segmentation of the audience.
- Positoning and competitive analysis.
- Development of media plans that will provide ROI.
Module 2: Mastering Google Ads (Weeks 2-4).
Search Advertising:
- Google Ads account structure and set up.
- Performance campaign key-word research.
- Creating ad copy with high conversion.
- Quality Score optimization
- Bid strategies ( Manual CPC, Target CPA, Target ROAS and Maximize Conversions ).
- Ad extensions for better CTR
- Techniques of the search campaign optimization.
Display Advertising, and YouTube Ad:
- Google Display Network campaign development.
- Responsive display ads
- Video advertisements on YouTube (TrueView, Bumper, Discovery).
- Audience targeting options
- Remarketing/retargeting approaches.
- Optimization of display campaigns.
Shopping & Performance Max:
- Google ecommerce advertisements.
- Product feed optimization
- AI-powered campaigns: Performance Max.
- Smart Shopping strategies
- Cross-channel attribution
Module 3: Meta Ads (Facebook and Instagram) (Weeks 5-6).
The fundamental of metaphysical advertising:
- Facebook Ads Manager is arranged as follows.
- Selection of campaign objectives.
- Targeting of the audience (demographics, interests, behaviors)
- Custom Audiences and Lookalike Audiences.
- Optimization on Facebook, Instagram, Messenger and Audience Network.
Ad Creative & Formats:
- Image advertisements, video advertisements, carousel advertisements, collection advertisements.
- Instagram Ads: Instagram stories and Reels Ads.
- Advertisement of products in the e-commerce sphere in a dynamic manner.
- Lead generation campaigns
- Catalog sales campaigns
Meta Ads Optimization:
- Campaign budget optimization (CBO)
- Auctioneering strategies and dynamics.
- A/B testing framework
- Hardware pixel implementation and conversion customizations.
- Facebook Insights and Facebook Analytics.
Module 4: Conversion rate Optimization and landing Page Optimization (Week 7)
Landing Page Essentials:
- Best practices and landing page psychology.
- Above-the-fold optimization
- Coming up with powerful headlines and CTAs.
- Social authority and credibility.
- Landing page That is designed on mobile first.
- Optimization of page speed conversion.
A/B Testing & Experimentation:
- Hypothesis development
- Sample size and statistical significance.
- A / B testing vs multivariate testing.
- The tools will include Google Optimize, Unbounce, and Instapage.
- Assessment of test results and execution of winners.
Module 5: Optimization and analytics (Week 9).
Google Analytics 4 (GA4):
- GA4 setup and configuration
- Custom events and event tracking.
- Conversion tracking setup
- Attribution modeling
- Creating personalized reports and dashboards.
- Audience segmentation
The conversion tracking implementation will be performed as follows:
- Google Tag Manager setup
- Implementation of Facebook Pixel.
- Setting up conversion API (server-side tracking)
- Cross-domain tracking
- E-commerce tracking
- Goal and funnel analysis
Module 6: Metrics of Performance and ROI Measurement (Week 9).
Key Performance Indicators:
- Optimization of Click-through rate (CTR).
- Management of Cost Per Click (CPC).
- Calculation of Cost Per Acquisition (CPA).
- Maximization of Return on Ad Spend (ROAS).
- Customer Lifetime Value (CLV)
- The attribution window analysis.
Campaign Reporting:
- Preparation of client readable performance reports.
- Best practice in data visualization.
- Budget performance analysis.
- Competitive benchmarking
- Recommendation on optimization using data.
Module 7: Advanced Strategies and Remarketing (Week 10).
Remarketing Campaigns:
- The remarketing of visitors of a website.
- Cart abandonment campaigns
- Remarketing the email list of customers.
- Similar audience targeting
- Cross-device remarketing
- Sequential remarketing channels.
Developed Performance Tactics:
- Some optimization of dayparting and scheduling.
- Geographic performance examination.
- Equipment-based adjustment of the bids.
- The use of seasonal campaigns.
- Rivalry conquest wars.
Module 8: AI and Automation in Performance Marketing(Week 11)
Traditional marketing approaches are less adaptable than they appear. An AI-based campaign management system will be more adaptable than it seems.
- Smart Bidding algorithms (Google).
- Advantage+ campaigns (Meta)
- Automated rules and scripts
- Budget allocation predictive analytics.
- Ad copy generation with ChatGPT.
- Creative optimization technologies.
Integration of the marketing automation:
- Integration (HubSpot, Zoho) CRM.
- Ad interaction-based email automation.
- Lead nurturing workflows
- Automation of customer journey.
Module 9: Budgeting and Burgeting(Week 12)
Campaign Budgeting:
- Daily vs lifetime budgets
- Campaign budget allocation.
- Bid management strategies
- Preventing budget waste
- Expanding profitable campaigns.
- Dealing with the seasonality.
Performance Optimization:
- Campaign audit methodology
- Determining non-performing factors.
- Priority framework of optimization.
- Testing speed and repetition.
- Replicating success, reducing costs.
Are you Ready to Learn Performance Marketing?
Enroll in Complete Performance Marketing Course of DDI Mohali.
100% Hands-On Campaign Management.
Live Clients and Real Ad Budgets.
Google Ads and Meta Blueprint Tested.
100% Placement Assistance
Call Now: 070876 02319
Digital Discovery Exploration: digitaldiscovery.institute
Tours of Campus: C 210 A #ip industrial, Phase 8B, Mohali, Punjab.
Offer your open absolutely free demo lesson and find out how performance marketing can change your life!
Career Opportunities in Performance Marketing
In the field of digital marketing, performance marketing provides some of the best-paid and most demanded jobs. This is what the graduates of DDI Mohali are accomplishing:
1. Performance Marketing Manager.
Salary Range: ₹6-14 LPA (₹50,000-₹1,17,000/month)
Experience Required: 2-5 years
Responsibilities:
- Planning and implementing multi-channel performance campaigns.
- Control monthly advertising budgets ( 5 lakh 50 lakh +)
- Max events on ROI and ROAS objectives.
- Performance marketing group.
- Report straight to CMO or CEO on the marketing ROI.
2. PPC Manager/ Google AdS Specialist.
Salary Range: ₹4-10 LPA (₹35,000-₹85,000/month)
Experience Required: 1-3 years
Responsibilities:
- Manage and design Google Ads (Search, Display, Shopping, YouTube) campaigns.
- Comparison and key word research.
- Maximize quality scores and relevance of adverts.
- Bid control and budgets of campaign.
- A/B testing changes in ads and landing page.
3. Social Media Ads Specialist
Salary Range: ₹4-9 LPA (₹33,000-₹75,000/month)
Experience Required: 1-3 years
Responsibilities:
- Planning and implementing Facebook, Instagram, LinkedIn advertisements.
- Design ad creatives that are high converting.
- Control Meta Ads Manager and Business Suite.
- Wire pixel-tracking & conversion optimization.
- Make a profit out of scale winning campaigns.
4. Digital Media Buyer
Salary Range: ₹5-11 LPA (₹42,000-₹92,000/month)
Experience Required: 2-4 years
Responsibilities:
- Buy online advertisement slots on platforms.
- Stroke deals with publishers and platforms.
- Track delivery of campaign and do timing.
- Maximize media mix performance.
- Determine relations with advertising platforms.
5. E-commerce Performance Marketer.
Salary Range: ₹6-15 LPA (₹50,000-₹1,25,000/month)
Experience Required: 2-5 years
Responsibilities:
- The action plan is to generate online sales using paid campaigns.
- Advertising (Amazon, Flipkart) on e-commerce platforms.
- Maximize product listing advertising.
- Introduce dynamic remarketing.
- Determine and enhance the customer acquisition costs.
6. Performance marketing consultant (Freelance/Agency)
Income Range: ₹60,000-₹4,00,000+/month
Experience Required: 3-7 years
Opportunities:
- Create your own performance marketing firm.
- Administer a number of client retiners.
- Provide advanced services (Google Ads, Meta Ads, conversion optimization)
- Design and market performance marketing systems.
- Collaborate with foreign customers online.
Why Digital DDI Mohali to train in Performance Marketing?
Practical, Live Campaign Training 100% Practical.
We do not think about theoretical education at DDI Mohali. You will interact with actual ad accounts, actual budgets and actual client campaigns since the beginning. We have also joined forces with SEO Discovery (300+ employees digital marketing agency) providing unparalleled access to live performance marketing campaigns.
What This Means for You:
- Wield real budgets of Google Ads (₹50,000 – 5 lakh/month) campaigns.
- Conduct Facebook and Instagram advertisement programs among current clients.
- Carry out A/B tests that are going to influence actual business results.
- Prepare actual performance reports to the stakeholders.
- Make a decision on budget allocation that is backed by money.
It is not simulation but your is your resume at work.
Industry-Expert Trainers
Our trainers are not only teachers, they are also professionals of performance marketing and they are actively dealing with campaigns in the worth of crores of rupee every year. They bring:
- Experience 7+ Years of work in performance marketing.
- Recent campaign case studies.
- Tube inside information and news.
- Strategies in the real-world problem-solving.
- Personal contacts with recruiters.
Comprehensive Tool Access
Have command of the entire performance marketing tech stack:
Paid Advertising Platforms:
- Google Ads (Search, Display, Shopping, YouTube, Performance Max)
- Facebook, Instagram Ads Manager (Instagram)
- LinkedIn Campaign Manager
- Twitter Ads
Analytics & Tracking:
- Google Analytics 4 (GA4)
- Google Tag Manager
- Facebook Pixel and Conversion API.
- Hotjar and session videotaping applications.
- SEO analytics (SEMrush, Ahrefs).
Optimization & Testing:
- Google Optimize
- Unbounce
- Crazy Egg
- VWO ( Visual Website Optimizer ).
Creative & Design:
- Canva Pro
- Adobe Creative Suite basics
- Video editing for ads
Automation & CRM:
- HubSpot Marketing Hub
- Zapier as a workflow automation tool.
- Marketing automation via ChatGPT.
Industry-Recognized Certifications
Complete your degree with qualifications that will certify your skills:
✅ DDI Performance marketing certification.
✅ Google Ads Search Certification.
✅ Google Ads Display Certification.
✅ Google Shopping Ads Certification.
✅ Google Analytics Individual Qualification (GAIQ)
✅ Certification Meta Blueprint.
✅ HubSpot Inbound Marketing Certification.
These qualifications are accepted globally and ensure that you have a high likelihood of landing a job.
100% Placement Support
The program of placement in DDI Mohali makes sure that you do not learn but start your own career:
Guaranteed Internship:
All students will be guaranteed paid internship at SEO Discovery where you will:
- lead actual clients campaigns on the first day.
- collaborate with seasoned performance marketers.
- Long game portfolio of campaign outcomes.
- Earn ₹8,000-₹15,000 monthly stipend
- Get performance-based opportunities to get full-time jobs (78 conversion rate)
Job Placement Assistance:
- Resume creation aimed at the campaign metrics and ROI.
- Simulated interviews with recruiting agents.
- Portfolio building with the best campaigning.
- Job posting with 400+ recruiting partners.
- Salary negotiation coaching/training.
- Lifetime career support
Our Placement Record:
- Fifty-one percent of students placed in 3 months or higher.
- Average salary of 4.8 LPA to do performance marketing job.
- ₹14+ LPA highest package in 2024
- Placements in top firms: Dentsu, iProspect, WATConsult, Performics.
Online Performance Marketing and Traditional Digital Marketing.
This will make it easy to understand the difference between performance marketing and the general digital marketing to make the right career choice:
Performance Marketing:
- Measurable conversions (sales, leads, downloads) are also the feature that should be focused on.
- Type of payment: Result/ per action.
- Costs: CPA, ROAS, conversion rate, revenue attribution.
- Channels Paid search, paid social, affiliate marketing.
- Psychology: Data-driven, ROI-obsessed, test-and-optimize.
- Best In: E-commerce; lead generation; app Installs; direct response.
Traditional Digital Marketing:
- Target Performance: brand awareness, interest, reach.
- Fixed fees, retainers: Payment Model.
- Measures: Impression, reach rate, engagement rate, brand lift.
- The channels will include SEO, content marketing, social media management, and email.
- Thought Process: Imaginative narration, brand equity, value in the long run.
- Better Fit: Brand building, thought leadership, customer loyalty.
The Power of Integration:
We use performance marketing as a component of our overall digital marketing program that incorporates:
- Organic traffic search optimization that lowers the acquisition prices.
- High-converting landing page content marketing.
- The audience building before paid promotion involves using social media management.
- Nurturing email marketing on the basis of paid campaign generated leads.
This would ensure you are an all round marketing practitioner, not a one-channel practitioner.
Receive Professional Training + Live Acquired Campaign + Internship Guaranteed + 100 Percent Placement.
Call Now: 070876 02319
Website: www.digitaldiscovery.institute
Email: training@seodiscovery.com.
Address: C 210 A Industrial Area, Phase 8B, Mohali, Punjab 140308.
Office Hours: Monday-Saturday 9:00 AM -7:00 PM.
Limited seats available. Register your Free demo lesson!
Investment/ ROI: Is Performance Marketing Training Worth It?
Investment in Course: 40000-55000 ( 12 weeks full course with live projects)
Mean Earnings First-year: 4.575-7 LPA performance marketing positions.
ROI Timeline: The majority of the students break even on the amount invested in a course in 2-3 months of work.
Career Growth Trajectory:
- Year 1 4.5 to 7 LPA (PPC Executive / Performance Marketing Associate)
- 2-3: 8-12 LPA (Performance Marketing Manager)
- Years 4-5: 12-18 LPA ( Senior Performance Marketing Manager / head of performance )
- Freelance/Agency: 60000- 400 000+/month (with a solid client base)
Beyond Salary:
- Operate crore advertising funds.
- Direct influence on business revenue.
- Tele-commuting possibilities (60% of the jobs)
- Potential freelance that can be measured in value provision.
- Most rapidly expanding specialty of digital marketing.
- Skills that are recession-proof (Sales are a necessity at all times in companies).
The DDI Mohali Advantage
Teenager to Young Adult 22+ Years of Digital Marketing Excellence.
Since the inception of Google Ads, we have employed more than 10,000 analysts. Learning how to operate in a platform change, altering algorithms, and changing industries is because we have experience that has taught us long-term strategies.
AI-Integrated Curriculum
Our 2026 curriculum uses AI tools across it:
- Ad copy generation and optimization with ChatGPT.
- Robot-driven bid management solutions.
- Automated campaign development processes.
- Budget allocation predictive analytics.
- Artificial intelligence creativity software.
Flexible Learning Options
- Weekend Batches: Saturday/ Sundays to the working professionals.
- Weekday Intensive: Monday-Friday to complete in a shorter time.
- Online Live Classes TakeLive classes online with live access to projects.
- Hybrid Mode: Campus/Online: Combination of the two at your convenience.
Lifetime Career Support
IT never stops with your graduation:
- Lifetime job placement services.
- Alumni networking events
- The workshops on skills upgrade on new platform features.
- Industrial trainee placements.
- Senior alumni mentorship.
Conclusion: Performance Marketing Begins Here.
Performance marketing is not a profession, rather it is a set of skills through which you have a direct influence on the development of the business. Unlike in most marketing fields where the effects might be difficult to gauge, there is no need to guess the results of the performance marketer; performance marketers can clearly see the effects of their work in the form of revenue, leads and business results.
All clicks that get optimized, all campaigns scaled, all conversions rates optimized, all of this tangible value that will make businesses premium prices. That is why performance marketing positions have some of the highest remuneration packages in online marketing and get the quickest career advancement.
With a 22+ years active training methodology, Digital Discovery Institute is based in Mohali. We understand the agencies that they are seeking. We know what skills are translated into actual outcomes. And we will invest in your success, your introduction to your initial demo class to your whole career.
You are just a freshly graduated looking to develop your career, or an employee looking to specialize, or an entrepreneur looking to lower costs associated with customer acquisition, or a marketing manager looking to demonstrate ROI, performance marketing can provide you with the resources to achieve success.
The digital advertising industry is developing at a fast pace. Optimization is being automated by AI. Features are being introduced through platforms. There are change in consumer behaviors. However, the basic necessity of having marketers who could provide quantifiable business outcomes is also never had enough.
The path towards being a performance marketing masterpiece begins with one choice. Make it today.
Are you willing to learn performance marketing and change your career? Free counseling session to call 070876 02319 or attend our Mohali campus. We can talk about what you want to do in your career, and create a learning path that will be specific to your interests.
Frequently Asked Questions (FAQs)
What is performance marketing and how is it different to digital marketing?
Performance marketing is a subdivision of digital marketing in which advertisers only pay upon the performance such as the number of clicks, leads or sales. As opposed to general digital marketing that incorporates organic approaches, performance marketing only involves the paid campaigns that have the ability to measure ROI.
Will I require previous experience in marketing in order to be part of this course?
No previous experience is obligatory. We have structured our curriculum beginning with the basics and gradually ascending to high scope strategies. Our hands-on approach is undoubtedly beneficial to complete beginners and experienced marketers.
How long and how does the performance marketing course cost?
The total duration of the entire course is 12 weeks, and the cost is 40,000 to 55,000 in accordance with the package. EMI no credit card options and 6 months installment are also available with us.
Would I be doing any real ad campaigns during the course?
Yes! Students work with real brands, dynamically run live campaigns with real budgets (as large as 50,000 rupees), have actual clients and make actual reports on performance that influence the businesses. This is not simualations and it is your portfolio in work.
What are the certifications that I will attain after doing the course?
You will have DDI Performance Marketing Certification and Google Ads Equations (Search, Display, Shopping), Google Analytics Qualification, Meta Bluepoll certification and HubSpot Inbound certification.
Is DDI Mohali placement assistant?
Yes, we do provide placement services 100 percent with 100 guarantee of paid internship at SEO Discovery, resume development, mock interview service, career linking of 400 plus partners and job search services forever. We have an 85+ placement rate in 3 months.
What are the tools and platforms I would be learning within the training?
You will learn Google Ads Manager, Meta Ads Manager, Google Analytics 4, Google Tag Manager, gadgets to assist with optimization of landing page, CRM software (HubSpot, Zoho) and AI campaign management automation tools.
Will I be able to do this course as a full-time worker?
Absolutely! We also have weekend batches (Saturdays- Sundays) and evenings classes just aimed at the working professional. The program is done by a number of students who are still in their jobs.
What is the salary average having done the performance marketing training?
The median income of performance marketing jobs is about 4.5-7 LPA, and those with experience and expertise earn 12-18 LPA. The freelance performance marketers are able to earn between 60,000 -4,00000+ monthly, according to their client base and expertise.
What is the relevance of performance marketing in the era of AI and automation?
In fact, AI only augments the need of well-trained performance marketers capable of guiding automated systems with a strategic purpose and analyzing the data, creating creative approaches, and making fiscal choices. Although AI is used to optimise things, creative direction, human insights on campaign strategy and business alignment are imperative.
