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The Role of AI in Digital Marketing Data Analysis

The skill to read and comprehend large volumes of data has become the element of effective digital executions in the modern data-driven marketing world. Artificial Intelligence (AI) has become a game-changer, changing the way marketers were able to gather, manipulate and use data to eventually jumpstart business growth. Being at Digital Discovery Institute Mohali, we… Continue reading The Role of AI in Digital Marketing Data Analysis

Digital Marketing with GenAI Advanced Program – AI-Driven Career Training at DDI Mohali

Table of Contents About DDI Mohali — India’s Most Advanced AI + Digital Marketing Training Institute What is the Digital Marketing with GenAI Advanced Program? What You Will Learn in the GenAI Advanced Program Why Choose DDI Mohali for AI + Digital Marketing Training? Career Opportunities After the GenAI Digital Marketing Program Who Should Join… Continue reading Digital Marketing with GenAI Advanced Program – AI-Driven Career Training at DDI Mohali

Google Analytics4 for Marketers: Setup and Insights

Table of Contents Introduction to Google Analytics 4 (GA4) Why Every Digital Marketer Must Master GA4 Setting Up Google Analytics 4 Step-by-Step Key Metrics and Reports in GA4 How GA4 Enhances Data-Driven Marketing Decisions AI & Predictive Insights in GA4 Common Mistakes Marketers Make with GA4 Learn GA4 Practically with DDI Mohali FAQs Conclusion Introduction… Continue reading Google Analytics4 for Marketers: Setup and Insights

Marketing Metrics Every Beginner Performance Marketing Strategist Should Know

Performance marketing is a digital technique of marketing in which…

Top 7 AI Tools Transforming Digital Marketing

Table of Contents Introduction: What It Means to Know about AI The Connection Between AI and Digital Marketing Top 7 AI Tools Transforming Digital Marketing How DDI Mohali Teaches Practical Use of AI Tools Future Direction: The Role of AI in Marketing Conclusion Frequently Asked Questions (FAQs) Introduction: What It Means to Know about AI… Continue reading Top 7 AI Tools Transforming Digital Marketing

Digital Marketing Analytics: Tracking, Attribution and AI-Informed Insights

Table of Contents Introduction: The Digital Marketing Rise of Analytics What Does Digital Marketing Analytics Entail? Tracking: The Importance of Data Tracking Attribution: Who Gets the Right Credit for Success? Artificial Intelligence and Marketing Insights Digital Marketing Analytics Tools Performance Metrics Every Marketer Should Know Reporting and Data Visualization Real-Life Example: From Data to Business… Continue reading Digital Marketing Analytics: Tracking, Attribution and AI-Informed Insights

Influencer Marketing in Indian Cities: Local Talent, Global Reach

Table of Contents Introduction: The Rise of Influencer Marketing in India What is Influencer Marketing and Why Do We Need It? The Evolution of Influencer Marketing in Indian Cities The Strength of Regional Talent: Small Towns, Big Impact International Brand Exposure: Global Indian Fame Opportunities for Marketers and Students How to Choose the Right Influencer… Continue reading Influencer Marketing in Indian Cities: Local Talent, Global Reach

Zero-Click Searches & SGE: What Marketers Need to Know

These days, when we ask Google a question like “best digital marketing course in Mohali” or “Google Ads features 2025,” we often don’t have to click on any result to get the answer. This is known as a Zero-Click Search. A major reason for this change is Google SGE (Search Generative Experience) — an AI-based… Continue reading Zero-Click Searches & SGE: What Marketers Need to Know

Google Ads Automation: Latest Features and Ways to Achieve Better ROI

Table of Contents Introduction What is Google Ads Automation? Latest Features of Google Ads Automation (2025 Update) How to achieve better ROI with Google Ads Automation? Why is DDI Mohali the best choice for learning Google Ads Automation? Other Courses Offered at DDI Mohali Conclusion FAQs Introduction Google Ads has always been a powerful tool… Continue reading Google Ads Automation: Latest Features and Ways to Achieve Better ROI

Social Media Video Trends: Reels, Shorts, and New Ways to Boost Engagement

Table of Contents Introduction: Why Video Content Is the Future The Rise of Short-Form Video: Reels and Shorts Video Trends for Brands and Marketers AI and Personalization in Reels and Shorts Strategies to Increase User Engagement DDI Mohali: A Leading Institute for Social Media Marketing Social Media Courses and Live Projects Career Opportunities in Video… Continue reading Social Media Video Trends: Reels, Shorts, and New Ways to Boost Engagement