Syllabus

Syllabus of Digital Marketing

  • What is Digital Marketing ?
  • Scope of Digital Marketing ?
  • Digital Marketing Brand Management ?
  • Understand the business category ?
  • Basic Knowledge of World Wide Web ?
  • What is Digital Marketing ?
  • Importance of SEO in Digital Marketing ?
  • What are Search Engines ?
  • Backend working of Search Engines ?
  • History of Search Engines ?
  • Different Types of Search Engines ?
  • Algorithms and updates of Google ?
  • Google Crawler ?

Website Design and Structure

  • Websites vs Portals ?
  • Architecture of Website ?
  • Website Designing Basics ?
  • URL Structure ?
  • SEO Friendly URL ?
  • Static vs. Dynamic ?
  • Optimized Images ?
  • Responsive Web Design ?
  • Navigation ?

SEO Keyword Research & Analysis

  • Market Research ?
  • Keyword Research and Analysis ?
  • Keyword opportunity ?
  • Keyword Research Checklist ?
  • Competitors Website Analysis ?
  • How to Choose Best Keywords ?
  • Tools available for Keyword Research ?
  • Google Adwords ?

On-Page SEO

  • On-Page SEO Checklist ?
  • Meta Descriptions & Meta Keywords ?
  • Server and Hosting Check ?
  • Domain Names & Suggestions ?
  • Mobile Friendly Website ?

Technical On Page SEO

  • Google Search Console ?
  • Google Analytics ?
  • XML Sitemap Optimization ?
  • Canonical URLS ?
  • URL Optimization ?
  • Robots.txt ?
  • Domain Names & Suggestions ?
  • Canonical Tag ?
  • Meta Tags ?
  • Images and Alt Text ?
  • Duplicate Text ?
  • Server and Hosting Check ?
  • Robots Meta Tag ?
  • 301 Redirects ?
  • 404 Error ?
  • Text To HTML Ratio ?
  • Speed optimization ?
  • Mobile SEO ?
  • AMP ?

Off-Page Techniques

  • Blogging ?
  • Link Building Techniques and Strategy ?
  • Link Building Tasks ?
  • Google Business Listing ?
  • How to remove bad backlinks from Google ?
  • SEO Tools for off page ?
  • Image SEO ?
  • Video SEO ?
  • How to Rank in Search Engines ?
  • Off-Page SEO Checklist ?

Google Analytics

  • Install Google Analytics ?
  • Importance of Google Analytics ?
  • Fundamentals of Google Analytics ?
  • How to Track Landing Pages ?
  • How to Track Location ?
  • User Tracking ?
  • Tracking Conversions ?
  • Monitoring Website Performance ?
  • Monitoring Visitors Behavior ?
  • Setting up Goals and Funnels ?
  • Other Analytics Platforms ?

Google Search Console

  • Identify links coming to your site ?
  • Helps you find broken links on your site to allows you to submit sitemap to Google ?
  • Identify crawling issues ?
  • Helps submit robots.txt to Google ?
  • Allows you to geographically target your site ?
  • Find landing pages ?

Content Marketing | Basics of Content

  • Importance of Content in Digital Marketing ?
  • How to write Promotional Content ?
  • Implications of Content towards Digital Brand Management ?

Types of Content Writing

  • Web Content writing ?
  • SEO Friendly Content ?
  • Content for Social Media ?
  • Creative Writing ?
  • Blogs ?
  • Articles ?
  • Press Release ?
  • Copywriting ?

Website Content

  • Content for the Website ?
  • How to Write Better Headlines ?
  • And Content ?
  • Quality Content ?

Social Media

  • Understanding the Social Media ?
  • Value of Social Media ?
  • Find the Right Channel for marketing ?
  • Why your Business require Social Media Optimization ?
  • Different Social Media Networks ?

Facebook

  • How to build brand on Facebook ?
  • Profile and Page creation ?
  • Facebook layout ?
  • HashTags ?
  • Facebook Tricks ?
  • Facebook Updates ?
  • Facebook Page insights ?
  • Do’s and Don’ts of Facebook Page ?
  • Facebook content creation strategy ?
  • How to improve likes, share and comments ?

Twitter

  • Introduction to micro blogging & Twitter ?
  • Importance of twitter in building brand & business ?
  • Creation of twitter profile ?
  • Hash Tags ?
  • How to integrate twitter with other social -networking sites ?
  • Case studies on twitter ?
  • Twitter Analytics ?
  • Fan Engagement ?
  • How to engage with users on twitter ?

LinkedIn

  • Introduction to LinkedIn and how it works ?
  • How is LinkedIn important for business ?
  • Creating Individual profiles and Company Pages ?
  • User Engagement ?
  • Putting right contents and images ?
  • Sharing post, articles, images and news on various groups ?

Pinterest

  • Introduction to Pinterest ?
  • Elements of Pinterest from a business view ?
  • Creating profile and Brand Pages on Pinterest ?
  • Creating Boards and Pins ?
  • Pin Likes, Re-Pin and Commenting ?
  • Pinterest Analytics ?

Instagram

  • Instagram for Business Overview ?
  • Determining your Businesses Instagram ?
  • Creating profile and Brand Pages on Instagram ?
  • How to Grow Audience on Instagram ?
  • Instagram Insights ?
  • How to increase Followers ?

Google+

  • Creating profile and Google+ Page ?
  • Business Page, Company Page ?
  • Google+ Communities ?
  • Google+ Hash Tags ?
  • Google+ Settings ?
  • Sharing, Commenting and reviews on Google Posts ?
  • Social Tactics and strategies of Google+ promotion ?

Overview of AdWords | Basics

  • Creating AdWords Account ?
  • Account Limits in AdWords ?
  • Billing in AdWords ?

Campaign Understanding

  • Understanding Purpose of Campaign ?
  • Location and Language Settings ?
  • Networks and Devices ?
  • Bidding and Budget ?
  • Creating Campaigns ?
  • Schedule: Start date, end date, ad scheduling ?
  • Ad delivery: Ad rotation, frequency capping ?

Campaign

  • Demographic bidding (Display Only) ?
  • Social settings (Display Only) ?
  • Automatic campaign optimization (Display Only) ?
  • Purpose of Ad Groups ?
  • Keyword Types (Broad, Phrase, Exact and Negative) ?
  • AdWords Keyword Tool ?
  • Text Ad Format ?
  • Quality Score and Its Importance ?
  • Search Terms + Single Keyword Auction ?
  • Budget ?

Ad groups and keywords

  • Keywords Understanding ?
  • Trending Keywords ?
  • Keyword Selection ?
  • Purpose of Ad Groups ?
  • Creating Text Ads ?
  • Keywords Control ?
  • Keyword Planner Tool ?
  • Ad-Extension ?
  • Landing Pages ?

Ad formats and Ad guidelines

  • Ad Types in AdWords ?
  • Text Ads and Guidelines ?
  • Image Ad Formats and Guidelines ?
  • Display Ad Builder Ads and Guidelines ?
  • Video Ads Format ?
  • Ads Preview and Diagnosis ?

Display Network Targeting & Conversion Tracking

  • Setting a Display Network Campaign ?
  • Concept of CPM and Branding Automatic Placements ?
  • Manual Placements Placement Tool ?
  • CPC Bidding and CPM Bidding Setting ?
  • Purpose of Conversions ?
  • Create your Conversion Tracking Code ?
  • Tracking the Conversions for Multiple Product ?

Overview of SMM

  • Strategy for Social Media ?
  • AdSense Overview ?
  • Facebook Marketing ?
  • Instagram Marketing ?
  • Twitter Marketing ?
  • Linkedin ?
  • Pinterest ?

Facebook Marketing

  • Facebook advertising ?
  • Sponsored posts ?
  • Sponsored events ?
  • Sponsored likes ?
  • Custom Tabs ?
  • Hash tags ?
  • Facebook Insights ?

Instagram Marketing

  • Instagram budget management ?
  • Instagram advertising ?
  • Sponsored posts ?
  • Sponsored stories ?
  • Sponsored events ?
  • Sponsored likes ?
  • Custom Tabs, Hash tags ?

Twitter Marketing

  • Determine Your Campaign Budget ?
  • Twitter for Business ?
  • Twitter Ads campaigns ?
  • Promote Tweets ?
  • Conversions ?
  • Hash Tags ?

LinkedIn Marketing

  • Advertising on LinkedIn ?
  • Get started with Campaign Manager ?
  • Choose ad format ?
  • Create ads ?
  • Target ads ?
  • Set your budget ?
  • Measure and optimize your campaigns ?
  • Analytics ?

Pinterest Marketing

  • Create a Bidding Strategy ?
  • Optimize for Right Keywords ?
  • Track Your Account Success ?
  • How to create promoted pins ?
  • Install rich Pins ?
  • How to filling Campaign ?
  • Accessing Pinterest Analytics ?
  • What are Pinterest Buyable Pins ?

Email Marketing

  • Email Marketing ?
  • Importance of E-mail marketing in Digital Marketing ?
  • Set up Email Marketing Account ?
  • Top Email Marketing software ?
  • Elements of marketing emails ?
  • Appropriate content to use in your email campaign ?
  • How to implement your email marketing campaign ?
  • How to build your email list ?
  • Choose your email marketing provider ?
  • Growth Chart ?
  • Count the success of your email campaign ?

Online Reputation Management

  • Basics of Online Reputation Management ?
  • Introduction to Social Media ?
  • Online Monitoring/Brand Monitoring ?
  • How to Analysis clients Business ?
  • Reputation Defending Techniques ?
  • Engaging with customers ?
  • Building Positive links ?
  • What is Online Reputation Management ?
  • Why do I need ORM ?
  • ORM Techniques ?
  • Defense Mechanism ?
  • Site Links and Double Listing ?
  • Business Listing ?
  • Wikipedia business page ?
  • Create profile on other site ?
  • Tagging ?
  • Buying well ranking Sites ?
  • Optimize Website for Important terms ?
  • Defensive Ranking ?
  • The Concept ?
  • Online Reputation Monitoring Tools ?
  • ORM tips and tricks ?
  • ORM Model ?
  • ORM Guidelines ?
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