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Paid Digital Marketing Training

Paid Digital Marketing Training

Introduction to SEO

  • What is SEO?
  • What are Search Engines
  • History of Search Engines
  • Different Types of search Engines
  • Algorithms and updates of Google

SEO Friendly Website Design

  • URL Structure
  • SEO Friendly URL
  • Static vs. Dynamic
  • Optimized Images
  • Quick Navigation
  • Responsive Web Design

Keyword Research

  • What is Keyword Research?
  • How to perform keyword research?c
  • Keyword Research Checklist
  • Keyword Planner Tool

On-Page SEO

  • How to SEO your homepage
  • How to SEO your posts and pages
  • How to SEO your Categories and Tag Pages
  • On-Page SEO Checklist

Technical SEO

  • Google Search Console
  • URL Optimization
  • robots.txt
  • XML Sitemap Optimization
  • Canonical URLS
  • Pagination

Off-Page SEO

  • Blogging
  • Link Building Techniques
  • How to approach link Building?
  • How to remove bad backlinks from Google
  • Image SEO
  • Video SEO
  • How to Rank in Search Engines
  • Off-Page SEO Checklist

Mobile SEO

  • How to Optimize your Website for Mobile?
  • Accelerated Mobile Pages (AMP)
  • Mobile SEO Checklist

Google Analytics

  • Install Google Analytics
  • How to use Google Analytics?
  • Google Analytics Reports and SEO
  • How to use Google Analytics to Boost your SEO?
  • Google Analytics Checklist

Website Security

  • How to Secure your WordPress Website?
  • How to Migrate your Website to Https?
  • Https and SSL
  • Website Security Checklist

Basics of Content

  • Importanceof learning Content./li>
  • Implications of Content towards Digital BrandManagement.

Types of Content Writing

  • Web Content writing
  • SEO Friendly Content
  • Content for Social Media
  • Creative Writing
  • Copywriting

Blogging

  • Content Creation Techniques and Ideas
  • The Power of Storytelling
  • Key Takeaways
  • How to Write High Quality Blog Content That Gets Shared?
  • Strategy for Blogging
  • How to enlarge your blogging audience?
  • How to Write Better Headlines
  • Proof Reading

Website Content

  • Content for the Website
  • How to Write Better Headlines
  • Proof Reading

Social Media Basics

  • Understanding the Social Media
  • Value of Social Media
  • Find the Right Network for You
  • Why your Business require Social Media Optimization
  • Different Social Media Options

Facebook

  • How to build brand on Facebook?
  • Profile and Page creation
  • Facebook layout
  • Facebook content creation strategy
  • How to improve likes, share and comments?
  • Hash Tags
  • Facebook Tricks
  • Facebook Updates
  • Facebook Page insights
  • Do’s and Don’ts of Facebook Page

Twitter

  • Introduction to micro blogging & Twitter
  • Importance of twitter in building brand & business
  • Creation of twitter profile
  • Hash tags
  • Fan Engagement
  • How to engage with users on twitter
  • How to integrate twitter with other social -networking sites?
  • Case studies on twitter
  • Twitter Analytics

Instagram

  • Instagram for Business Overview
  • Determining your Businesses Instagram Purpose & Measures of Success
  • Elements of Instagram from a Business view
  • Creating profile and Brand Pages on Instagram
  • How to Grow Audience on Instagram?
  • Instagram Insights

Pinterest

  • Introduction to Pinterest
  • Elements of Pinterest from a business view
  • Creating profile and Brand Pages on Pinterest
  • Creating Boards and Pins
  • Pin Likes, Re-Pin and Commenting
  • Pinterest Analytics

LinkedIn

  • Introduction to LinkedIn and how it works
  • How is LinkedIn important for business?
  • Creating Individual profiles and Company Pages
  • User Engagement
  • Putting right contents and images
  • Sharing post, articles, images and news on various groups.

Google+

  • Creating profile and Google+ Page,
  • Business Page, Company Page
  • Google+ Communities
  • Google+ Hash Tags
  • Sharing, Commenting and reviews on Google Posts
  • Social Tactics and strategies of Google+ promotion

Overview of AdWords / PPC (Pay Per Click)

  • Account Setup
  • Creating AdWords Account
  • Account Limits in AdWords
  • Billing in AdWords

Creating Campaign

  • Understanding Purpose of Campaign
  • Location and Language Settings
  • Networks and Devices
  • Bidding and Budget
  • Schedule: Start date, end date, ad scheduling
  • Ad delivery: Ad rotation, frequency capping

Campaign

  • Demographic bidding (Display Only)
  • Social settings (Display Only)
  • Automatic campaign optimization (Display Only)
  • Purpose of Ad Groups
  • Keyword Types (Broad, Phrase, Exact and Negative)
  • AdWords Keyword Tool
  • Text Ad Format
  • Quality Score and Its Importance
  • Search Terms + Single Keyword Auction

Adgroups and keywords

  • Purpose of Ad Groups
  • Creating Text Ads
  • Keywords Control
  • Keyword Planner Tool
  • Ad-Extension
  • Landing Pages

Ad formats and Ad guidelines

  • Ad Types in AdWords
  • Text Ads and Guidelines
  • Image Ad Formats and Guidelines
  • Display Ad Builder Ads and Guidelines
  • Video Ads Format
  • Ads Preview and Diagnosis

Budget

    • Bidding and Budget
    • AdWords Shared Budget
    • Bid Management
    • Quality Score and Its Importance
    • Filters

Filters

Display Network Targeting

  • Setting a Display Network Campaign
  • Concept of CPM and Branding Automatic Placements
  • Manual Placements Placement Tool
  • CPC Bidding and CPM Bidding Setting

Conversion Tracking

  • Purpose of Conversions
  • Create your Conversion Tracking Code
  • Tracking the Conversions for Multiple Product

Reporting

  • Dashboard
  • Conversion Tracking
  • Dimensions Reports

Overview of SMM

  • Content creation strategy for Social Media

Facebook Marketing

  • Importance of Facebook in branding a product or service
  • How CanFacebook leverage the business?
  • Page creation
  • Advert creation

Facebook budget management

  • Facebook advertising
  • Sponsored posts
  • Sponsored events
  • Sponsored likes
  • Custom Tabs
  • Hash tags
  • Facebook Insights

Instagram

  • Instagram budget management
  • Instagram advertising
  • Sponsored posts
  • Sponsored stories
  • Sponsored events
  • Sponsored likes
  • Custom Tabs
  • Monitoring
  • Hash tags

Twitter

  • Determine Your Campaign Budget
  • Twitter for Business
  • Twitter Ads campaigns
  • Promote Tweets
  • Conversions
  • Hash Tags

LinkedIn

  • Advertising on LinkedIn
  • Get started with Campaign Manager
  • Choose ad format
  • Create ads
  • Target ads
  • Set your budget
  • Measure and optimize your campaigns
  • Analytics

Pinterest

  • Create a Bidding Strategy
  • Optimize for Right Keywords
  • Track Your Success

Email Marketing

  • Email Marketing
  • Importance of E-mail marketing in Digital Marketing
  • Set up Email Marketing Account
  • Top Email Marketing software

Affiliate Marketing

  • About Affiliate Marketing
  • Make money with Affiliate Marketing
  • A-A-A stands for
  • How to start with Affiliate Marketing?
  • Affiliate Network available
  • Top Affiliate websites

Online Reputation Management

  • About ORM
  • Understanding the customer sentiments
  • How to deal with negative reviews?
  • How to engage with customers?

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