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Hi I am Dhanika Kumari. Before I start talking about Digital Marketing Career, I’d like to give a shout out to DDI (Digital Discovery Institute) where i take coaching regarding digital marketing.If you think you lack digital marketing skills and want some improvement than take classes at DDI. This is the right place to become a digital marketer. Go and start taking classes today so that you can begin your digital marketing career.

Now let’s jump into the Digital world

When it comes to digital marketing, there’s always a lot to learn. New technology and changing trends mean that if you are not updated or don’t make an effort to regularly do research, then there is the high risk of your falling down.

What is Digital Marketing?

In simple term, we can say digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Digital marketing covers all marketing efforts that use an electronic device or the internet.

Why Digital Marketing Matters?

We are living in the world where every person is connected through digital media. All the transactions are done through digital devices. But in the case of offline marketing, it’s very difficult to tell how people are interacting with your brand. But with digital marketing, you can identify trends and people’s choice meaning you can make more informed decisions about how to attract them.It increases your brand awareness and leads generation through all the digital channels – both free and paid.


 The 6 big categories or tactics of digital marketing are:

  • Search Engine Optimization (SEO)

Search engine optimization (SEO) is the technique of increasing the quantity and quality of traffic to your website and increase the visibility of the website through organic results.

  • Content marketing

This form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It attracts attention and generates leads.

  • Social Media Marketing (SMM)

It refers to the process of gaining traffic or attention through social media sites. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure.

  • Pay-per-click advertising (PPC)

Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites. It is a way of using search engine advertising to generate clicks to your website and generate more traffic

  • Affiliate marketing

It is the process of earning a commission by promoting other people’s or company’s products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.

  • Email marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. It is the highly effective digital marketing strategy that converts prospects into customers.

That’ll be it for me for now. Hope this was useful. If you are really want to make your career in digital Marketing you should visit the Digital Discovery Institute once. You can easily find your right way from the awesome faculty of DDI.

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