{"id":16076,"date":"2026-08-21T04:29:30","date_gmt":"2026-08-21T04:29:30","guid":{"rendered":"https:\/\/www.digitaldiscovery.institute\/blog\/?p=16076"},"modified":"2026-08-21T04:30:57","modified_gmt":"2026-08-21T04:30:57","slug":"free-tools-to-perform-a-complete-website-audit","status":"publish","type":"post","link":"https:\/\/www.digitaldiscovery.institute\/blog\/free-tools-to-perform-a-complete-website-audit\/","title":{"rendered":"Free Tools to Perform a Complete Website Audit in 2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16076\" class=\"elementor elementor-16076\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0601578 e-flex e-con-boxed e-con e-parent\" data-id=\"0601578\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21bd39f elementor-widget elementor-widget-text-editor\" data-id=\"21bd39f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A website audit is an important part of SEO. It helps identify technical problems, on-page SEO issues, speed problems, indexing errors, broken links, security weaknesses, and other factors that can affect search visibility and user experience.<\/p><p><br \/>The good news is that you don&#8217;t need an expensive SEO subscription to perform a strong website audit. Several free tools can provide valuable data when used together.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cda09b8 e-con-full e-flex e-con e-parent\" data-id=\"cda09b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fc561c elementor-widget elementor-widget-heading\" data-id=\"9fc561c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Google Search Console\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89995be elementor-widget elementor-widget-image\" data-id=\"89995be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/Google-Search-Console.avif\" class=\"attachment-full size-full wp-image-16091\" alt=\"Google Search Console\" srcset=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/Google-Search-Console.avif 1536w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/Google-Search-Console-300x200.avif 300w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/Google-Search-Console-1024x683.avif 1024w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/Google-Search-Console-768x512.avif 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" style=\"width:100%;height:66.67%;max-width:1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f062576 elementor-widget elementor-widget-text-editor\" data-id=\"f062576\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/search.google.com\/search-console\/about\"><span style=\"font-weight: 400;\">Google Search Console<\/span><\/a><\/span><span style=\"font-weight: 400;\"> is one of the most important free tools for website auditing.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">It provides information about how your website performs in Google Search and helps identify indexing and crawling problems. Its URL Inspection tool provides crawl, index, and serving information, while the Core Web Vitals report helps monitor page experience.<\/span><\/p><p>\u00a0<\/p><p><b>Use it to check:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Indexing issues<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search queries and clicks<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Impressions and rankings<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Core Web Vitals<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sitemaps<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile and page experience issues<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">URL indexing status<\/span><\/li><\/ul><p><b>Best for:<\/b><span style=\"font-weight: 400;\"> Google Search performance and indexing.<\/span><\/p><p><b>Related Post:\u00a0<\/b><a href=\"https:\/\/www.digitaldiscovery.institute\/blog\/how-google-indexing-works\/\"><b><span style=\"text-decoration: underline;\">How Google Indexing Works: Step by Step Guide for beginners<\/span><\/b><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57beb2d e-con-full e-flex e-con e-parent\" data-id=\"57beb2d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67d9f42 elementor-widget elementor-widget-heading\" data-id=\"67d9f42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Google PageSpeed Insights\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a39b7ea elementor-widget elementor-widget-image\" data-id=\"a39b7ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/Google-PageSpeed-Insights.avif\" class=\"attachment-full size-full wp-image-16089\" alt=\"Google PageSpeed Insights\" srcset=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/Google-PageSpeed-Insights.avif 1536w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/Google-PageSpeed-Insights-300x200.avif 300w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/Google-PageSpeed-Insights-1024x683.avif 1024w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/Google-PageSpeed-Insights-768x512.avif 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" style=\"width:100%;height:66.67%;max-width:1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c453f8 elementor-widget elementor-widget-text-editor\" data-id=\"6c453f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/pagespeed.web.dev\/\"><span style=\"font-weight: 400;\">Google PageSpeed Insights<\/span><\/a><\/span><span style=\"font-weight: 400;\"> helps analyze the performance of individual web pages on mobile and desktop.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">It provides performance data and optimization recommendations, combining real-world field data (CrUX) with Lighthouse lab data to help identify performance problems.<\/span><\/p><p>\u00a0<\/p><p><b>Use it to check:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Largest Contentful Paint (LCP)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interaction to Next Paint (INP)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cumulative Layout Shift (CLS)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Page loading performance<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">JavaScript and CSS issues<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Image optimization<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Render-blocking resources<\/span><\/li><\/ul><p>\u00a0<\/p><p><b>Best for:<\/b><span style=\"font-weight: 400;\"> Website speed and Core Web Vitals.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7fa5dd e-con-full e-flex e-con e-parent\" data-id=\"f7fa5dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1730f52 elementor-widget elementor-widget-heading\" data-id=\"1730f52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Semrush\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5698794 elementor-widget elementor-widget-image\" data-id=\"5698794\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/Semrush.avif\" class=\"attachment-full size-full wp-image-16090\" alt=\"Semrush\" srcset=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/Semrush.avif 1536w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/Semrush-300x200.avif 300w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/Semrush-1024x683.avif 1024w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/Semrush-768x512.avif 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" style=\"width:100%;height:66.67%;max-width:1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf6e566 elementor-widget elementor-widget-text-editor\" data-id=\"cf6e566\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.semrush.com\/?utm_source=chatgpt.com\"><span style=\"font-weight: 400;\">Semrush<\/span><\/a><\/span><span style=\"font-weight: 400;\"> is a popular SEO and digital marketing platform that provides tools for keyword research, competitor analysis, technical SEO, backlink analysis, and website auditing.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Semrush offers a free account with limited access to several tools, making it useful for small website audits and SEO research. Its Site Audit tool can identify technical SEO issues such as crawlability problems, broken links, duplicate content, HTTPS issues, and other website health concerns.<\/span><\/p><p>\u00a0<\/p><p><b>Use it to check:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technical SEO issues<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Broken links<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crawlability problems<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Duplicate content<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">HTTPS issues<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyword opportunities<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Competitor visibility<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Backlink information<\/span><\/li><\/ul><p>\u00a0<\/p><p><b>Best for:<\/b><span style=\"font-weight: 400;\"> Technical SEO, competitor research, and keyword analysis.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcf9264 e-con-full e-flex e-con e-parent\" data-id=\"fcf9264\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4f1f08 elementor-widget elementor-widget-heading\" data-id=\"a4f1f08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Screaming Frog SEO Spider\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b462ca elementor-widget elementor-widget-image\" data-id=\"0b462ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/Screaming-Frog-SEO-Spider.avif\" class=\"attachment-full size-full wp-image-16088\" alt=\"Screaming Frog SEO Spider\" srcset=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/Screaming-Frog-SEO-Spider.avif 1536w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/Screaming-Frog-SEO-Spider-300x200.avif 300w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/Screaming-Frog-SEO-Spider-1024x683.avif 1024w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/Screaming-Frog-SEO-Spider-768x512.avif 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" style=\"width:100%;height:66.67%;max-width:1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a065c6 elementor-widget elementor-widget-text-editor\" data-id=\"1a065c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Screaming Frog SEO Spider<\/span><\/span><\/a><span style=\"font-weight: 400;\"> is a powerful desktop crawler for technical SEO.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">The free version can crawl up to <\/span><b>500 URLs per crawl<\/b><span style=\"font-weight: 400;\"> and can identify many common technical SEO problems, including broken links, redirects, missing metadata, duplicate pages, and indexing directives. (Some features, like saved crawls and JavaScript rendering, are reserved for the paid license.)<\/span><\/p><p>\u00a0<\/p><p><b>Use it to check:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Broken links<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">404 errors<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Redirects<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Page titles<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meta descriptions<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H1 headings<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Canonical tags<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Robots directives<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Duplicate content<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Internal links<\/span><\/li><\/ul><p>\u00a0<\/p><p><b>Best for:<\/b><span style=\"font-weight: 400;\"> Technical SEO crawling.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ccfc6f3 e-con-full e-flex e-con e-parent\" data-id=\"ccfc6f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56192f0 elementor-widget elementor-widget-heading\" data-id=\"56192f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Bing Webmaster Tools\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6b470c elementor-widget elementor-widget-image\" data-id=\"a6b470c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/Bing-Webmaster-Tools.avif\" class=\"attachment-full size-full wp-image-16087\" alt=\"Bing Webmaster Tools\" srcset=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/Bing-Webmaster-Tools.avif 1536w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/Bing-Webmaster-Tools-300x200.avif 300w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/Bing-Webmaster-Tools-1024x683.avif 1024w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/Bing-Webmaster-Tools-768x512.avif 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" style=\"width:100%;height:66.67%;max-width:1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8dff24 elementor-widget elementor-widget-text-editor\" data-id=\"c8dff24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.bing.com\/webmasters\/\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Bing Webmaster Tools<\/span><\/span><\/a><span style=\"font-weight: 400;\"> is Microsoft&#8217;s free platform for monitoring and improving website visibility in Bing.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Its Site Scan feature crawls websites and checks for common technical SEO problems. It also provides backlink, keyword, and SEO reporting features.<\/span><\/p><p>\u00a0<\/p><p><b>Use it to check:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technical SEO errors<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bing indexing<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Backlinks<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keywords<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Site performance<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crawl issues<\/span><\/li><\/ul><p>\u00a0<\/p><p><b>Best for:<\/b><span style=\"font-weight: 400;\"> Bing visibility and additional technical SEO insights.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98532b0 e-con-full e-flex e-con e-parent\" data-id=\"98532b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fa39ff elementor-widget elementor-widget-heading\" data-id=\"5fa39ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Ahrefs Webmaster Tools (Ahrefs Free)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cda5c6 elementor-widget elementor-widget-image\" data-id=\"6cda5c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/Ahrefs-Webmaster-Tools.avif\" class=\"attachment-full size-full wp-image-16086\" alt=\"Ahrefs Webmaster Tools\" srcset=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/Ahrefs-Webmaster-Tools.avif 1536w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/Ahrefs-Webmaster-Tools-300x200.avif 300w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/Ahrefs-Webmaster-Tools-1024x683.avif 1024w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/Ahrefs-Webmaster-Tools-768x512.avif 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" style=\"width:100%;height:66.67%;max-width:1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a429f5 elementor-widget elementor-widget-text-editor\" data-id=\"0a429f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/ahrefs.com\/webmaster-tools\"><span style=\"font-weight: 400;\">Ahrefs Webmaster Tools<\/span><\/a><\/span><span style=\"font-weight: 400;\">\u00a0 often still referred to as &#8220;Ahrefs Free&#8221; provides free access to several useful SEO features for an unlimited number of verified websites.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Its Site Audit can identify <\/span><b>170+ technical and on-page SEO issues<\/b><span style=\"font-weight: 400;\">, while Site Explorer provides information about organic keywords, traffic-driving pages, and backlinks (limited to your own verified domains, not competitor sites).<\/span><\/p><p>\u00a0<\/p><p><b>Use it to check:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technical SEO issues<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On-page problems<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Backlinks<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organic keywords<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Top-performing pages<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website health<\/span><\/li><\/ul><p>\u00a0<\/p><p><b>Best for:<\/b><span style=\"font-weight: 400;\"> Technical SEO plus backlink analysis.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4b8677 e-con-full e-flex e-con e-parent\" data-id=\"c4b8677\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-529d8eb elementor-widget elementor-widget-heading\" data-id=\"529d8eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. Google Rich Results Test<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-555d3e3 elementor-widget elementor-widget-image\" data-id=\"555d3e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/Google-Rich-Results-Test.avif\" class=\"attachment-full size-full wp-image-16085\" alt=\"Google Rich Results Test\" srcset=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/Google-Rich-Results-Test.avif 1536w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/Google-Rich-Results-Test-300x200.avif 300w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/Google-Rich-Results-Test-1024x683.avif 1024w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/Google-Rich-Results-Test-768x512.avif 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" style=\"width:100%;height:66.67%;max-width:1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b3a58a elementor-widget elementor-widget-text-editor\" data-id=\"5b3a58a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/search.google.com\/test\/rich-results\"><span style=\"font-weight: 400;\">Google Rich Results Test<\/span><\/a><\/span><span style=\"font-weight: 400;\"> helps test structured data on your web pages.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Structured data can help eligible pages appear with enhanced search features. The tool lets you test either a page URL or a code snippet. Note that Google has been retiring individual rich-result types over time (for example, FAQ rich results were phased out of Search and the testing tools in 2026), so check current eligibility for the specific markup you&#8217;re testing rather than assuming every schema type still produces a visible SERP feature.<\/span><\/p><p>\u00a0<\/p><p><b>Use it to check:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Structured data<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Schema markup<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Eligibility for supported rich results<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Structured-data errors<\/span><\/li><\/ul><p>\u00a0<\/p><p><b>Best for:<\/b><span style=\"font-weight: 400;\"> Schema and rich-result validation.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b3de43 e-con-full e-flex e-con e-parent\" data-id=\"4b3de43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fda10ca elementor-widget elementor-widget-heading\" data-id=\"fda10ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8. SSL Labs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c0114c elementor-widget elementor-widget-image\" data-id=\"8c0114c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/SSL-Labs.avif\" class=\"attachment-full size-full wp-image-16084\" alt=\"SSL Labs\" srcset=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/SSL-Labs.avif 1536w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/SSL-Labs-300x200.avif 300w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/SSL-Labs-1024x683.avif 1024w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/SSL-Labs-768x512.avif 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" style=\"width:100%;height:66.67%;max-width:1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3383825 elementor-widget elementor-widget-text-editor\" data-id=\"3383825\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.ssllabs.com\/ssltest\/\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">SSL Labs SSL Server Test<\/span><\/span><\/a><span style=\"font-weight: 400;\"> is a free tool for checking the SSL\/TLS configuration of a public web server.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">It performs a detailed analysis of the server&#8217;s SSL\/TLS configuration and provides a security rating.<\/span><\/p><p>\u00a0<\/p><p><b>Use it to check:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SSL\/TLS configuration<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Certificate issues<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Protocol support<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Security configuration<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">HTTPS-related problems<\/span><\/li><\/ul><p><b>Best for:<\/b><span style=\"font-weight: 400;\"> Website security and HTTPS auditing.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3527d0f e-con-full e-flex e-con e-parent\" data-id=\"3527d0f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b6b618 elementor-widget elementor-widget-heading\" data-id=\"4b6b618\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">9. SpyFu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90ff632 elementor-widget elementor-widget-image\" data-id=\"90ff632\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/SpyFu.avif\" class=\"attachment-full size-full wp-image-16083\" alt=\"SpyFuSpyFu\" srcset=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/SpyFu.avif 1536w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/SpyFu-300x200.avif 300w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/SpyFu-1024x683.avif 1024w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/SpyFu-768x512.avif 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" style=\"width:100%;height:66.67%;max-width:1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86e8993 elementor-widget elementor-widget-text-editor\" data-id=\"86e8993\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.spyfu.com\/?utm_source=chatgpt.com\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">SpyFu<\/span><\/span><\/a><span style=\"font-weight: 400;\"> is an SEO and PPC competitor research tool that helps marketers understand how competing websites perform in search.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">You can use SpyFu to research competitor keywords, organic rankings, paid-search keywords, backlinks, and advertising history. Its competitive data can help identify keyword and content opportunities that may otherwise be difficult to discover.<\/span><\/p><p>\u00a0<\/p><p><b>Use it to check:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Competitor keywords<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organic rankings<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">PPC keywords<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Competitor ad history<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Backlink opportunities<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyword gaps<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO competitors<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search marketing trends<\/span><\/li><\/ul><p>\u00a0<\/p><p><b>Best for:<\/b><span style=\"font-weight: 400;\"> Competitor SEO and PPC research.<\/span><\/p><p><b>Note:<\/b><span style=\"font-weight: 400;\"> SpyFu provides some free searches and limited data, while many advanced features require a paid plan.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-474a808 e-con-full e-flex e-con e-parent\" data-id=\"474a808\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c61e3d8 elementor-widget elementor-widget-heading\" data-id=\"c61e3d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10. Google Keyword Planner<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c899b50 elementor-widget elementor-widget-image\" data-id=\"c899b50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/Google-Keyword-Planner.avif\" class=\"attachment-full size-full wp-image-16082\" alt=\"Google Keyword Planner\" srcset=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/Google-Keyword-Planner.avif 1536w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/Google-Keyword-Planner-300x200.avif 300w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/Google-Keyword-Planner-1024x683.avif 1024w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/08\/Google-Keyword-Planner-768x512.avif 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" style=\"width:100%;height:66.67%;max-width:1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb7d1c1 elementor-widget elementor-widget-text-editor\" data-id=\"cb7d1c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/?utm_source=chatgpt.com\"><span style=\"font-weight: 400;\">Google Keyword Planner<\/span><\/a><\/span><span style=\"font-weight: 400;\"> is Google&#8217;s keyword research tool, primarily designed for Google Ads campaigns. It can also be useful for SEO keyword research.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">You can discover keyword ideas, investigate search demand, compare keyword variations, and estimate advertising competition. While Keyword Planner is not a technical website-audit tool, it can strengthen the keyword research portion of an SEO audit.<\/span><\/p><p>\u00a0<\/p><p><b>Use it to check:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyword ideas<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search demand<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyword trends<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Related keywords<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advertising competition<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyword forecasts<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Location-based keyword opportunities<\/span><\/li><\/ul><p>\u00a0<\/p><p><b>Best for:<\/b><span style=\"font-weight: 400;\"> Keyword research and search-demand analysis.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2cc4753 e-con-full e-flex e-con e-parent\" data-id=\"2cc4753\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8629a6b elementor-widget elementor-widget-heading\" data-id=\"8629a6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bdc6a5 elementor-widget elementor-widget-text-editor\" data-id=\"6bdc6a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A complete website audit doesn&#8217;t require an expensive SEO platform. By combining Google Search Console, PageSpeed Insights, Screaming Frog, Bing Webmaster Tools, Ahrefs Webmaster Tools, Rich Results Test, SSL Labs, W3C Validator, and WebPageTest, you can identify many of the technical, SEO, performance, and security issues that can hold a website back.<\/p><p>\u00a0<\/p><p>The key is not simply finding errors, it is prioritizing the problems, fixing them correctly, and auditing the website regularly.<\/p><p>\u00a0<\/p><h3><strong>Simple path to follow:\u00a0<\/strong><\/h3><p>Audit \u2192 Identify \u2192 Prioritize \u2192 Fix \u2192 Test \u2192 Monitor<\/p><p>\u00a0<\/p><p>A regular website audit can help keep your website technically healthy, user-friendly, and ready to perform better in search.<\/p><p>\u00a0<\/p><p>If you\u2019re thinking about learning <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.digitaldiscovery.institute\/seo-training-course.php\">SEO Skills in Mohali or Chandigarh<\/a><\/span> with practical, hands-on training and mentoring to use these skills for real projects then the best option is <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.digitaldiscovery.institute\/\">Digital Discovery Institute Mohali<\/a><\/span>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb32b6c e-flex e-con-boxed e-con e-parent\" data-id=\"fb32b6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8792096 elementor-widget elementor-widget-heading\" data-id=\"8792096\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions (FAQs)\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb6eb8e elementor-widget elementor-widget-n-accordion\" data-id=\"fb6eb8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2630\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2630\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What is a website audit? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2630\" class=\"elementor-element elementor-element-a9f2492 e-con-full e-flex e-con e-child\" data-id=\"a9f2492\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29c01b7 elementor-widget elementor-widget-text-editor\" data-id=\"29c01b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A website audit is a detailed analysis of a website to identify technical SEO issues, indexing problems, broken links, page-speed issues, security weaknesses, on-page SEO problems, and other factors that may affect search rankings and user experience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2631\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2631\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What are the best free tools for a complete website audit? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2631\" class=\"elementor-element elementor-element-dc8a0af e-con-full e-flex e-con e-child\" data-id=\"dc8a0af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f230b02 elementor-widget elementor-widget-text-editor\" data-id=\"f230b02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Some of the most useful free tools include <\/span><b>Google Search Console, Google PageSpeed Insights, Semrush, Screaming Frog SEO Spider, Bing Webmaster Tools, Ahrefs Webmaster Tools, Google Rich Results Test, SSL Labs, W3C Markup Validation Service, and WebPageTest<\/b><span style=\"font-weight: 400;\">. Each tool checks different aspects of website performance and SEO.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2632\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2632\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Can I perform an SEO audit without paying for an expensive SEO tool? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2632\" class=\"elementor-element elementor-element-83a2cec e-con-full e-flex e-con e-child\" data-id=\"83a2cec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8564da6 elementor-widget elementor-widget-text-editor\" data-id=\"8564da6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Yes. You can perform a strong SEO audit by combining several free tools. For example, use <\/span><b>Google Search Console<\/b><span style=\"font-weight: 400;\"> for indexing and search performance, <\/span><b>PageSpeed Insights<\/b><span style=\"font-weight: 400;\"> for Core Web Vitals, <\/span><b>Screaming Frog<\/b><span style=\"font-weight: 400;\"> for technical crawling, and <\/span><b>Google Rich Results Test<\/b><span style=\"font-weight: 400;\"> for structured data.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2633\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2633\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How often should I perform a website audit? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2633\" class=\"elementor-element elementor-element-a500a37 e-flex e-con-boxed e-con e-child\" data-id=\"a500a37\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3136fee elementor-widget elementor-widget-text-editor\" data-id=\"3136fee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A basic website audit should ideally be performed <\/span><b>at least once every few months<\/b><span style=\"font-weight: 400;\">. You should also run additional checks after major website changes, redesigns, migrations, URL structure changes, or significant technical updates. Regular monitoring helps identify and fix problems before they negatively affect search visibility or users.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2634\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2634\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Which website audit tool should I use first? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2634\" class=\"elementor-element elementor-element-5505b76 e-flex e-con-boxed e-con e-child\" data-id=\"5505b76\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9887ff1 elementor-widget elementor-widget-text-editor\" data-id=\"9887ff1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Google Search Console<\/b><span style=\"font-weight: 400;\"> is a good starting point because it provides first-party information about your website&#8217;s presence in Google Search, including indexing, search performance, and Core Web Vitals. After that, combine it with tools such as <\/span><b>PageSpeed Insights, Screaming Frog, Semrush, and Ahrefs Webmaster Tools<\/b><span style=\"font-weight: 400;\"> for a broader technical and SEO analysis.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A website audit is an important part of SEO. It helps identify technical problems, on-page SEO issues, speed problems, indexing errors, broken links, security weaknesses, and other factors that can affect search visibility and user experience. The good news is that you don&#8217;t need an expensive SEO subscription to perform a strong website audit. Several&hellip; <a class=\"more-link\" href=\"https:\/\/www.digitaldiscovery.institute\/blog\/free-tools-to-perform-a-complete-website-audit\/\">Continue reading <span class=\"screen-reader-text\">Free Tools to Perform a Complete Website Audit in 2026<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":16077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-16076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 10 Free Website SEO Audit Tools 2026<\/title>\n<meta name=\"description\" content=\"Discover 10 free website audit tools for SEO, speed, security, indexing, backlinks, and technical issues. Learn how to perform a complete website audit in 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitaldiscovery.institute\/blog\/free-tools-to-perform-a-complete-website-audit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 10 Free Website SEO Audit Tools 2026\" \/>\n<meta property=\"og:description\" content=\"Discover 10 free website audit tools for SEO, speed, security, indexing, backlinks, and technical issues. 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