{"id":14902,"date":"2026-05-14T11:00:11","date_gmt":"2026-05-14T11:00:11","guid":{"rendered":"https:\/\/www.digitaldiscovery.institute\/blog\/?p=14902"},"modified":"2026-05-14T11:03:43","modified_gmt":"2026-05-14T11:03:43","slug":"content-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.digitaldiscovery.institute\/blog\/content-marketing-strategy\/","title":{"rendered":"Content Marketing Strategy \u2014 How to Drive Traffic with Blogs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14902\" class=\"elementor elementor-14902\">\n\t\t\t\t<div class=\"elementor-element elementor-element-001e186 e-flex e-con-boxed e-con e-parent\" data-id=\"001e186\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e919c2 elementor-widget elementor-widget-text-editor\" data-id=\"0e919c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">All businesses desire visitors. Surprisingly, most businesses have blogs. But the truth is \u2014 90.63% of all web pages receive zero traffic from Google. Zero. Not a trickle. Literally nothing.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">What makes blogs that routinely draw thousands of monthly unique visitors so different from blogs that languish in the &#8220;viewers don&#8217;t care&#8221; corner? It&#8217;s not luck. When most people think of writing quality, it&#8217;s not always quality. It&#8217;s strategy: a clear\u00a0<\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.digitaldiscovery.institute\/our-syllabus.php\"> <span style=\"font-weight: 400;\">content marketing strategy<\/span><\/a><\/span><span style=\"font-weight: 400;\"> that&#8217;s repeatable by the team that&#8217;s compatible with what your audience is looking for and Google will rank.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ded0518 elementor-widget elementor-widget-image\" data-id=\"ded0518\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"368\" src=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/05\/Content-Marketing-Strategy5-e1778754585962.webp\" class=\"attachment-large size-large wp-image-14912\" alt=\"Content Marketing Strategy5\" srcset=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/05\/Content-Marketing-Strategy5-e1778754585962.webp 1024w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/05\/Content-Marketing-Strategy5-e1778754585962-300x147.webp 300w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/05\/Content-Marketing-Strategy5-e1778754585962-768x377.webp 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:49.12%;max-width:1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0abf437 elementor-widget elementor-widget-text-editor\" data-id=\"0abf437\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You&#8217;ll learn how to create a blog-powered (and effective) content strategy, from\u00a0<\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.digitaldiscovery.institute\/blog\/how-to-do-keyword-research-step-by-step-guide-for-beginners\/\"><span style=\"font-weight: 400;\">keyword research<\/span><\/a><\/span><span style=\"font-weight: 400;\">, content planning, to publishing your blog posts, adding\u00a0<\/span><a href=\"https:\/\/www.digitaldiscovery.institute\/blog\/what-is-seo\/\"> <span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">internal links<\/span><\/span><\/a><span style=\"font-weight: 400;\">, and converting your traffic into leads. This is the roadmap needed for all those involved in crafts, whether you are a student learning the craft, a freelancer growing your portfolio, or a brand trying to grow organically.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93dad32 e-con-full e-flex e-con e-child\" data-id=\"93dad32\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35c549c elementor-widget elementor-widget-heading\" data-id=\"35c549c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Table of Contents<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c20d8db elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c20d8db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#content1\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What Is a Content Marketing Strategy (And Why Most Blogs Fail Without One)<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#content2\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How to Do Keyword Research for Blog Content<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#content3\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Building a Content Calendar That Actually Gets Published<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#content4\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Writing Blogs That Rank: On-Page SEO Essentials<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#content5\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Internal Linking: The Traffic Multiplier Most Bloggers Ignore<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#content6\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Promoting Your Blog Content Beyond Publish<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#content7\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Measuring Blog Performance: Metrics That Actually Matter<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#content8\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Measuring Blog Performance: Metrics That Actually Matter<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#content9\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Conclusion<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#content10\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Frequently Aasked Questions<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58aa62c e-flex e-con-boxed e-con e-parent\" data-id=\"58aa62c\" data-element_type=\"container\" data-e-type=\"container\" id=\"content1\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1da5d91 elementor-widget elementor-widget-heading\" data-id=\"1da5d91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is a Content Marketing Strategy (And How Most Blogs Fail Without One)\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-369c1b3 elementor-widget elementor-widget-text-editor\" data-id=\"369c1b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Content marketing strategy is your blueprint on what content to post, to whom, how much and why. If you don&#8217;t have it, it is just as if you were pushing your magazines out there without any one reading them \u2014 and hoping somebody does.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">There are basically three reasons why most blogs fail to succeed:<\/span><\/p><ul><li><span style=\"font-weight: 400;\">They&#8217;re writing about what they want to discuss, rather than the information that their audience goes in looking for.<\/span><\/li><li><span style=\"font-weight: 400;\">Their posts are sporadic \u2014 for a while they upload them and after that for months they don&#8217;t post anything at all.<\/span><\/li><li><span style=\"font-weight: 400;\">Unless it is explicitly allowed, they do not push the material upon completion.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Consider the blog strategy as a bridge. On one side is what your business aims to accomplish \u2013 generate more leads, greater brand awareness, higher sales numbers. On the contrary, you have your visitors&#8217; intent: questions they&#8217;re typing into Google right now. Your content strategy is the key that will help you to build this bridge, one plank at a time.<\/span><\/p><p>\u00a0<\/p><h4>Why Strategy Matters More Than Volume<\/h4><p><span style=\"font-weight: 400;\">It&#8217;s 50 less effective blogs published vs. 10 well-researched, well-structured blogs focusing on actual search intent. The Helpful Content system by Google rewards content that shows first-hand knowledge and gives answers to the queries. This is where E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) factors in \u2014 and it&#8217;s not something you can ignore anymore.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">When you know what kinds of\u00a0<\/span><a href=\"https:\/\/www.digitaldiscovery.institute\/\">d<span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">igital marketing<\/span><\/span><\/a><span style=\"font-weight: 400;\"> channels complement each other, you&#8217;ll get a better understanding of where content marketing fits into the overall strategy \u2014 it&#8217;s almost always used in conjunction with other marketing tactics.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e3fed4 e-con-full e-flex e-con e-child\" data-id=\"9e3fed4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4a1ea22 e-con-full e-flex e-con e-child\" data-id=\"4a1ea22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5666c1 elementor-widget elementor-widget-heading\" data-id=\"b5666c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hungry to learn Content Marketing with real-life projects?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10572bf elementor-widget elementor-widget-text-editor\" data-id=\"10572bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">At DDI Mohali, our<\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/digitaldiscovery.institute\/content-writing-course.php\"><span style=\"font-weight: 400;\"> Content Writing Course<\/span><\/a><\/span><span style=\"font-weight: 400;\"> teaches you the genuine content strategy including keyword research, blog writing, integration with SEO and running content campaigns on real client websites. <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.digitaldiscovery.institute\/our-syllabus.php\"><span style=\"font-weight: 400;\">Explore our Digital Marketing Course Syllabus<\/span><\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0baf5c e-flex e-con-boxed e-con e-parent\" data-id=\"a0baf5c\" data-element_type=\"container\" data-e-type=\"container\" id=\"content2\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-103df35 elementor-widget elementor-widget-heading\" data-id=\"103df35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Evaluate and Target your Keywords<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52bdfdb elementor-widget elementor-widget-text-editor\" data-id=\"52bdfdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The base of any strategy that yields traffic to your blog is keyword research. However, keyword research has changed from a passion for match keywords to the more important synergy behind intent clusters.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02fe0e2 elementor-widget elementor-widget-image\" data-id=\"02fe0e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"366\" src=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/05\/Content-Marketing-Strategy2-e1778754973253.webp\" class=\"attachment-large size-large wp-image-14909\" alt=\"Content Marketing Strategy2\" srcset=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/05\/Content-Marketing-Strategy2-e1778754973253.webp 1024w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/05\/Content-Marketing-Strategy2-e1778754973253-300x146.webp 300w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/05\/Content-Marketing-Strategy2-e1778754973253-768x375.webp 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:48.83%;max-width:1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0783eba elementor-widget elementor-widget-text-editor\" data-id=\"0783eba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Using seed keywords to begin your research.<\/h3><p><span style=\"font-weight: 400;\">Start by including between 3-5 general ideas your audience is interested in. The seeds could be:<\/span><span style=\"text-decoration: underline;\">\u00a0<a href=\"https:\/\/www.digitaldiscovery.institute\/blog\/what-is-seo\/\"><span style=\"font-weight: 400;\">SEO<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.digitaldiscovery.institute\/blog\/performance-marketing-course-in-mohali\/\"> <span style=\"font-weight: 400;\">Google Ads<\/span><\/a><\/span><span style=\"font-weight: 400;\">, social media, content writing, career in marketing, for a digital marketing blog. Don&#8217;t forget the dozens of blog opportunities that each seed offers&#8230;<\/span><\/p><h4>\u00a0<\/h4><h4>Use the Right Tools<\/h4><ul><li><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.digitaldiscovery.institute\/blog\/technical-seo-guide\/\"><span style=\"font-weight: 400;\">Google Search Console<\/span><\/a><\/span><span style=\"font-weight: 400;\"> \u2014 Indicates the queries you are already receiving impressions for.<\/span><\/li><li><span style=\"font-weight: 400;\">Google Keyword Planner: Free and accurate search volume information.<\/span><\/li><li><span style=\"font-weight: 400;\">Deeper competitors gap analysis with Ahrefs \/ SEMrush. Gap analysis of competitors in depth using Ahrefs \/ SEMrush.<\/span><\/li><li><span style=\"font-weight: 400;\">AnswerThePublic is another service that allows you to get questions in regards to your chosen keywords. AnswerThePublic\/Asked \u2014 question-based keyword discovery.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">If you&#8217;re eager to go the extra mile, our detailed\u00a0<\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.digitaldiscovery.institute\/blog\/how-to-do-keyword-research-step-by-step-guide-for-beginners\/\"><span style=\"font-weight: 400;\">keyword research guide<\/span><\/a><\/span><span style=\"font-weight: 400;\"> shows you how to use each tool, step-by-step.<\/span><\/p><h4>\u00a0<\/h4><h4>Active Learning Activities, Goal: Target Intent, Not Just Volume<\/h4><p><span style=\"font-weight: 400;\">If a keyword has a very high monthly number of searches (say 10,000) but seems purely informational, it will generate less leads than an informational major with lower monthly searches (say 500), but high commercial intent. Break down each of the keywords according to intent:<\/span><\/p><ul><li><span style=\"font-weight: 400;\">content marketing: &#8220;what is content marketing?&#8221; \u2014 blog post<\/span><\/li><li><span style=\"font-weight: 400;\">Why not mix a sign-up call like commercial: &#8216;Best content marketing course in Mohali&#8217; along with a blog? How about adding a sign-up call like commercial: &#8216;Best content marketing course in Mohali&#8217; in combination with a blog?<\/span><\/li><li><span style=\"font-weight: 400;\">Ask users to join a Course Page for Content Writing in Mohali on the City&#8217;s page. Request users to join a Course Page for Content Writing in Mohali, on the City&#8217;s page.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">This distinction alters everything that you do when planning your content calendar.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a30deda e-flex e-con-boxed e-con e-parent\" data-id=\"a30deda\" data-element_type=\"container\" data-e-type=\"container\" id=\"content3\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b5f514 elementor-widget elementor-widget-heading\" data-id=\"6b5f514\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Create a Content Calendar that's actually published<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1924825 elementor-widget elementor-widget-image\" data-id=\"1924825\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"366\" src=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/05\/Content-Marketing-Strategy3-e1778755236449.webp\" class=\"attachment-large size-large wp-image-14910\" alt=\"Content Marketing Strategy3\" srcset=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/05\/Content-Marketing-Strategy3-e1778755236449.webp 1024w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/05\/Content-Marketing-Strategy3-e1778755236449-300x146.webp 300w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/05\/Content-Marketing-Strategy3-e1778755236449-768x375.webp 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:48.83%;max-width:1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbb9cdd elementor-widget elementor-widget-text-editor\" data-id=\"bbb9cdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There are many different reasons why content strategies might die, but most would agree the worst is inconsistency. If we should post more blogs&#8221; was the only sentiment you had as your next step, then you are no further from staying in the wilderness than you were before. If the only thing you&#8217;ve been thinking about is &#8220;we should post more blogs,&#8221; then you&#8217;re in no different position than before you started.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62d7c7b elementor-widget elementor-widget-text-editor\" data-id=\"62d7c7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>The contents of your content plan. What should be part of your content plan?<\/h4><table><tbody><tr><td><p><b>Column<\/b><\/p><\/td><td><p><b>What to Track<\/b><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Publish Date<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Give dates, NOT &#8220;week of.<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Blog Title<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">In-reading the title as it will be called in the online content.<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Target Keyword<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Primary keyword + intent<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Content Type<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Use how-to, listicle, comparison, case study articles.<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Status<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Idea, Outline, Draft, Review, Published.<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Internal Links Planned<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">What is existing content you will link to\/from.<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eed7cc elementor-widget elementor-widget-text-editor\" data-id=\"2eed7cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Recommended Cadence<\/h4><p><span style=\"font-weight: 400;\">If you&#8217;ve got a brand new blog, then 2 posts per week for the first 3 months of your life, and 1 well done post per week after you&#8217;ve at least 20-25 indexed posts. Quality trumps quantity \u2014 Google&#8217;s algorithms are so advanced these days that they&#8217;re able to recognize thin content that&#8217;s published numerous times throughout the day.<\/span><\/p><p>\u00a0<\/p><h4>Pillar + Cluster Model<\/h4><p><span style=\"font-weight: 400;\">Plan your Calendar around Topic Clusters. One pillar post with a broad topic of 2,500+ words and attached 6 &#8211; 10 cluster posts, which contain more specifics and range from 1,000 to 1,500 words, and are linked to the main pillar post. This indicates topical expertise to Google, a ranking factor that&#8217;s very powerful.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9755a10 e-con-full e-flex e-con e-child\" data-id=\"9755a10\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-71f2a50 e-con-full e-flex e-con e-child\" data-id=\"71f2a50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-366772c elementor-widget elementor-widget-text-editor\" data-id=\"366772c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Learn Content Strategy from Industry Experts<\/span><a href=\"https:\/\/www.digitaldiscovery.institute\/diploma-in-digital-marketing.php\"> <span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Diploma in Digital Marketing<\/span><\/span><\/a><span style=\"font-weight: 400;\"> includes content planning, content for SEO and content management in one single programme, with real live projects from week one.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0037b57 e-flex e-con-boxed e-con e-parent\" data-id=\"0037b57\" data-element_type=\"container\" data-e-type=\"container\" id=\"content4\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-972c604 elementor-widget elementor-widget-heading\" data-id=\"972c604\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fifth, Online Blog Page Positioning \u2013 On Page Optimization Essential strategies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4df500 elementor-widget elementor-widget-text-editor\" data-id=\"a4df500\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The base of any strategy that yields traffic to your blog is keyword research. However, keyword research has changed from a passion for match keywords to the more important synergy behind intent clusters.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cec4657 elementor-widget elementor-widget-image\" data-id=\"cec4657\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"368\" src=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/05\/Content-Marketing-Strategy4-e1778755499576.webp\" class=\"attachment-large size-large wp-image-14911\" alt=\"Content Marketing Strategy4\" srcset=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/05\/Content-Marketing-Strategy4-e1778755499576.webp 1024w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/05\/Content-Marketing-Strategy4-e1778755499576-300x147.webp 300w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/05\/Content-Marketing-Strategy4-e1778755499576-768x377.webp 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:49.12%;max-width:1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d7fda4 elementor-widget elementor-widget-text-editor\" data-id=\"0d7fda4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">But, if it is a great piece of content and it is not optimised, it is not going to do well in the rankings. Even though the content is optimized it will not be able to rank if it is not good. You need the two and the bar has really been raised.<\/span><\/p><p>\u00a0<\/p><h4>The Non-Negotiables<\/h4><ul><li><span style=\"font-weight: 400;\">Keyword: Place primary keyword in title tag, limit it to less than 60 characters, make the title tag click-worthy.<\/span><\/li><li><span style=\"font-weight: 400;\">Meta Description: 145-158 characters, sum up the value and add a call to action<\/span><\/li><li><span style=\"font-weight: 400;\">H1: Use your main keyword as part of your title, but don&#8217;t overstuff with it.<\/span><\/li><li><span style=\"font-weight: 400;\">H2s\/H3s: Use synonymous words and phrases \u2014 not the same word repeatedly<\/span><\/li><li><span style=\"font-weight: 400;\">Alt text for images are descriptive and keep relevant to the content of the image, may not be empty.<\/span><\/li><li><span style=\"font-weight: 400;\">URL Slug: No dates or stop words \u2013 short and keyword focus.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">We have also got a checklist for\u00a0<\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.digitaldiscovery.institute\/blog\/what-is-seo\/\"><span style=\"font-weight: 400;\">on page SEO<\/span><\/a><\/span><span style=\"font-weight: 400;\"> which you can check all of the elements one by one \u2013 bookmark it for all your posts as you publish them.<\/span><\/p><p>\u00a0<\/p><h4>What Sets Apart a Ranking Blog Post<\/h4><p><span style=\"font-weight: 400;\">Again, 3 things have consistently made the difference between ranking content and non-ranking content this year:<\/span><\/p><ul><li><span style=\"font-weight: 400;\">Comprehensiveness \u2014 does the post go the entire distance in answering the question or does the reader have to return to Google?<\/span><\/li><li><span style=\"font-weight: 400;\">Originality \u2014 are you bringing in any changes, additions, and\/or original insight that the competition isn&#8217;t employing?<\/span><\/li><li><span style=\"font-size: 24px; font-weight: 600;\">\u00a0<\/span><span style=\"font-weight: 400;\">Structure \u2014 Does someone need to skip it and get something from it? Formatting elements like headers, bullets and short paragraphs are very important factors for\u00a0<\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.digitaldiscovery.institute\/blog\/technical-seo-guide\/\"><span style=\"font-weight: 400;\">SEO<\/span><\/a><\/span><span style=\"font-weight: 400;\"> and crawlability.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8868cd1 e-flex e-con-boxed e-con e-parent\" data-id=\"8868cd1\" data-element_type=\"container\" data-e-type=\"container\" id=\"content5\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cda3534 elementor-widget elementor-widget-heading\" data-id=\"cda3534\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Internal Linking \u2013 One Traffic Multiplier that Most Bloggers Do Not Use<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef405a9 elementor-widget elementor-widget-image\" data-id=\"ef405a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"368\" src=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/05\/Content-Marketing-Strategy5-e1778754585962.webp\" class=\"attachment-large size-large wp-image-14912\" alt=\"Content Marketing Strategy5\" srcset=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/05\/Content-Marketing-Strategy5-e1778754585962.webp 1024w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/05\/Content-Marketing-Strategy5-e1778754585962-300x147.webp 300w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/05\/Content-Marketing-Strategy5-e1778754585962-768x377.webp 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:49.12%;max-width:1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2492132 elementor-widget elementor-widget-text-editor\" data-id=\"2492132\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Internal links \u2013 most bloggers consider this as an afterthought. This is wrong \u2014 it&#8217;s one of the highest leverage, lowest (or no) cost, SEO activities you could do.<\/span><\/p><p>\u00a0<\/p><h4>What is the point about linking internally?<\/h4><p><span style=\"font-weight: 400;\">There exist three simultaneous actions of internal links:<\/span><\/p><ul><li><span style=\"font-weight: 400;\">Funnel traffic from strong pages to underperforming new pages<\/span><\/li><li><span style=\"font-weight: 400;\">Enhance crawlability \u2013 to ensure that Google reaches the content on your site as quickly as possible<\/span><\/li><li><span style=\"font-weight: 400;\">Combine time on site with a natural next step for the reader (rather than a hop, skip and a jump)<\/span><\/li><\/ul><h4>\u00a0<\/h4><h4>Creating an internal structure of links is very easy. Creating a linking web internally is quite simple.<\/h4><p><span style=\"font-weight: 400;\">When posting a new blog, link from the new blog to 3-5 relevant ones, and then click back on the other ones to link to the new blog where appropriate for the context.<\/span><\/p><p><span style=\"font-weight: 400;\">Include descriptive anchor text, NOT &#8220;click here&#8221; or &#8220;read more&#8221;. Anchor text, such as keyword research guide or link building strategies, gives both people and Google a better understanding of the content of a linked page.<\/span><\/p><p><span style=\"font-weight: 400;\">Know that you should try and have between 5 &#8211; 8 links for each post that you create, but don&#8217;t go too over the top as it&#8217;ll feel like you&#8217;re trying to stuff it into it.<\/span><\/p><h4>\u00a0<\/h4><h4>The Non-Negotiables<\/h4><ul><li><span style=\"font-weight: 400;\">Keyword: Place primary keyword in title tag, limit it to less than 60 characters, make the title tag click-worthy.<\/span><\/li><li><span style=\"font-weight: 400;\">Meta Description: 145-158 characters, sum up the value and add a call to action<\/span><\/li><li><span style=\"font-weight: 400;\">H1: Use your main keyword as part of your title, but don&#8217;t overstuff with it.<\/span><\/li><li><span style=\"font-weight: 400;\">H2s\/H3s: Use synonymous words and phrases \u2014 not the same word repeatedly<\/span><\/li><li><span style=\"font-weight: 400;\">Alt text for images are descriptive and keep relevant to the content of the image, may not be empty.<\/span><\/li><li><span style=\"font-weight: 400;\">URL Slug: No dates or stop words \u2013 short and keyword focus.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">We have also got a checklist for\u00a0<\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.digitaldiscovery.institute\/blog\/what-is-seo\/\"><span style=\"font-weight: 400;\">on page SEO<\/span><\/a><\/span><span style=\"font-weight: 400;\"> which you can check all of the elements one by one \u2013 bookmark it for all your posts as you publish them.<\/span><\/p><h4>\u00a0<\/h4><h4>What Sets Apart a Ranking Blog Post<\/h4><p><span style=\"font-weight: 400;\">Again, 3 things have consistently made the difference between ranking content and non-ranking content this year:<\/span><\/p><ul><li><span style=\"font-weight: 400;\">Comprehensiveness \u2014 does the post go the entire distance in answering the question or does the reader have to return to Google?<\/span><\/li><li><span style=\"font-weight: 400;\">Originality \u2014 are you bringing in any changes, additions, and\/or original insight that the competition isn&#8217;t employing?<\/span><\/li><li><span style=\"font-size: 24px; font-weight: 600;\">\u00a0<\/span><span style=\"font-weight: 400;\">Structure \u2014 Does someone need to skip it and get something from it? Formatting elements like headers, bullets and short paragraphs are very important factors for\u00a0<\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.digitaldiscovery.institute\/blog\/technical-seo-guide\/\"><span style=\"font-weight: 400;\">SEO<\/span><\/a><\/span><span style=\"font-weight: 400;\"> and crawlability.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b98577 e-flex e-con-boxed e-con e-parent\" data-id=\"8b98577\" data-element_type=\"container\" data-e-type=\"container\" id=\"content6\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b005647 elementor-widget elementor-widget-heading\" data-id=\"b005647\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> Promoting Your Blog Content beyond Publish<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dca6a9 elementor-widget elementor-widget-text-editor\" data-id=\"4dca6a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Publish is 20% of the job done. 80% is distribution! The blog cannot be a failure if the content is bad, it&#8217;s for the most part a failure because nobody sees it.<\/span><\/p><p>\u00a0<\/p><h4>Distribution Channels That Work<\/h4><ul><li><span style=\"font-weight: 400;\">Social Media: Transform each blog into the appropriate form of the platform. A 1,500-word blog gets converted into a LinkedIn carousel, 3 Instagram reels, one Twitter\/X thread and one Pinterest infographic! One time write \u2014 everywhere!<\/span><\/li><li><span style=\"font-weight: 400;\">No. Even a tiny 500 or more engaged email subscribers will generate more regular traffic than most social media channels. Provided is the weekly blog digest (one line, 2-3 sentences, one link).<\/span><\/li><li><span style=\"font-weight: 400;\">Community Sharing: Post to communities that are a fit for your content, such as Reddit, Quora, Facebook Groups, and LinkedIn groups, where the question you are answering with your blog, is asked. Don&#8217;t spam. Provide value-added comments and then cite the post.<\/span><\/li><li><span style=\"font-weight: 400;\">Content Repurpose: Create YouTube videos based on your top blogs, or podcasts, or downloadable guides. This adds up to a lot your content investment.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Content distribution can be the key to distinguishing yourself as a freelance <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.digitaldiscovery.institute\/blog\/ai-powered-content-and-campaign-automation\/\"><span style=\"font-weight: 400;\">content marketer<\/span><\/a><\/span><span style=\"font-weight: 400;\"> from six-figure content marketers who struggle to land more leads.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d9e580 e-flex e-con-boxed e-con e-parent\" data-id=\"3d9e580\" data-element_type=\"container\" data-e-type=\"container\" id=\"content7\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e785819 elementor-widget elementor-widget-heading\" data-id=\"e785819\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Measures of blog performance: those that count.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6cfdfe elementor-widget elementor-widget-text-editor\" data-id=\"a6cfdfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">What you can&#8217;t measure you can&#8217;t improve. However, you can get a misleading picture of what is working if you are measuring the wrong metrics such as vanity metrics like total pageviews.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e8f988 elementor-widget elementor-widget-text-editor\" data-id=\"8e8f988\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Core Blog Metrics to Track Monthly<\/h4><table><tbody><tr><td><p><b>Metric<\/b><\/p><\/td><td><p><b>Tool<\/b><\/p><\/td><td><p><b>What It Tells You<\/b><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Organic Sessions<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Google Analytics<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">What percentage of traffic is from search<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Average Position<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Google Search Console<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Where you&#8217;ve expressed your keywords on the web<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Click-Through Rate<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Google Search Console<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">The more interesting and informative the title + meta, the more visitors will click through to your page.<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Avg. Time on Page<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Google Analytics<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Whether readers are actually reading<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Bounce Rate (by page)<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Google Analytics<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Whether readers go and take what the subscribers came to take<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Conversions from Blog<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Google Analytics Goals<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">When traffic converts into leads.<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52421ad elementor-widget elementor-widget-text-editor\" data-id=\"52421ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Truthfully,\u00a0<\/span><a href=\"https:\/\/www.digitaldiscovery.institute\/blog\/digital-marketing-analytics\/\"><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/span><\/a><span style=\"font-weight: 400;\"> training is one of the most lucrative skills any content marketer can learn \u2013 otherwise you&#8217;re flying without a rudder on all of the above.<\/span><\/p><p>\u00a0<\/p><h4><b>The 90-Day <\/b>Review<\/h4><p><span style=\"font-weight: 400;\">You should review your top 20 posts by organic sessions, every 90 days. For each: Is it ranking in positions 1\u201310? If the answer is &#8220;yes,&#8221; foster and fortify it. Is it ranking 11\u201330? This is a quick win \u2013 has a good amount of depth to its content, some internal links, and 2-3 backlinks driving traffic to it. Below 30? Try re-writing it or, if appropriate, combine it with a better post.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44fd51c e-flex e-con-boxed e-con e-parent\" data-id=\"44fd51c\" data-element_type=\"container\" data-e-type=\"container\" id=\"content8\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47bafb8 elementor-widget elementor-widget-heading\" data-id=\"47bafb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Market on Social Media for Bloggers\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca941b9 elementor-widget elementor-widget-text-editor\" data-id=\"ca941b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There&#8217;s nothing better than traffic that converts. Here are steps to ending the blog-read-to-business loop.<\/span><\/p><p>\u00a0<\/p><h4>What works best for capturing the leads?<\/h4><ul><li><span style=\"font-weight: 400;\">Content upgrades: A downloadable checklist, template, or guide about the blog topic \u2014 provided in return for an e-mail address.<\/span><\/li><li><span style=\"font-weight: 400;\">Inline CTAs: These are at the far end of the blog, but can be found throughout the blog where the reader will be engaged.<\/span><\/li><li><span style=\"font-weight: 400;\">Exit Intents: A last chance pop up when the reader is about to close the tab<\/span><\/li><li><span style=\"font-weight: 400;\">Top three perks of free consultation\/demo: They are very helpful for service companies and educational brands.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Each blog post should have a clear &#8220;what do I want to read to&#8221; aspect of it. It could be a demo request, a resource download or a reading of another post \u2014 make it easy to take the next step.<\/span><\/p><p><span style=\"font-weight: 400;\">Knowing about\u00a0<\/span><a href=\"https:\/\/www.digitaldiscovery.institute\/blog\/digital-marketing-salary-in-india\/\"><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">digital marketing salary in India<\/span><\/span><\/a><span style=\"font-weight: 400;\"> and career prospects takes the finishing touch to making a blog reader convert into a course enquiry \u2014 linking up to content with high purchasing intent, so far as they&#8217;re provided inside posts, is huge.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5083e53 e-con-full e-flex e-con e-child\" data-id=\"5083e53\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-be8a684 e-con-full e-flex e-con e-child\" data-id=\"be8a684\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-294f8e7 elementor-widget elementor-widget-heading\" data-id=\"294f8e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Are you ready to Take your Career in Content Marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0009f6e elementor-widget elementor-widget-text-editor\" data-id=\"0009f6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Learn Content Strategy from Industry Experts<\/span><a href=\"https:\/\/www.digitaldiscovery.institute\/diploma-in-digital-marketing.php\"> <span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Diploma in Digital Marketing<\/span><\/span><\/a><span style=\"font-weight: 400;\"> includes content planning, content for SEO and content management in one single programme, with real live projects from week one.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-611f490 e-flex e-con-boxed e-con e-parent\" data-id=\"611f490\" data-element_type=\"container\" data-e-type=\"container\" id=\"content9\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97a9ec9 elementor-widget elementor-widget-heading\" data-id=\"97a9ec9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a639db elementor-widget elementor-widget-text-editor\" data-id=\"8a639db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The secret to creating a great content marketing strategy isn&#8217;t quantity but quality. Use the blog to answer real search queries, expertly structure it for readership and rankings, post it on a regular schedule, and track the actual impact on conversions, and your blog becomes your greatest lead generating asset.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">The techniques involved in this \u2013 keyword research, on-page optimization, content planning, analytics \u2013 are all learnt. They&#8217;re teachable. And when applied to live sites, with real traffic, they will become natural very quickly.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Here at\u00a0<\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.digitaldiscovery.institute\/\"><span style=\"font-weight: 400;\">DDI Mohali<\/span><\/a><\/span><span style=\"font-weight: 400;\">, this is the way we train our students \u2014 not theoretical learning \u2014 but by doing. The industry recognised qualification programs are designed to teach students by following real campaigns, real client briefs, and mentors who have experience long enough in the industry to know what works and what doesn&#8217;t in a webinar.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">The competition you can expect to see in the search results isn&#8217;t going to get anywhere near easier. The brands and the marketers who invest in constructing a content strategy relevant to them and continue on the path they choose will control the niches by 2026. So, Do you WANT to be one of them?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dcf1c34 e-flex e-con-boxed e-con e-parent\" data-id=\"dcf1c34\" data-element_type=\"container\" data-e-type=\"container\" id=\"content10\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-053d3a4 elementor-widget elementor-widget-heading\" data-id=\"053d3a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Aasked Questions (FAQs)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60c4297 elementor-widget elementor-widget-n-accordion\" data-id=\"60c4297\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1010\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1010\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> In layman's terms, what is the concept of a content marketing strategy? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1010\" class=\"elementor-element elementor-element-51dd201 e-con-full e-flex e-con e-child\" data-id=\"51dd201\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18a1d36 elementor-widget elementor-widget-text-editor\" data-id=\"18a1d36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A content marketing strategy is a blueprint of content you will create for specific people, on specific platforms and for what business goal. For blogs, in particular, that entails understanding the keywords you need to be targeting, how frequently you need blog posts and how to convert readers into leads.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1011\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1011\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> When will you begin to get visitors to your blog?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1011\" class=\"elementor-element elementor-element-d65c8e5 e-con-full e-flex e-con e-child\" data-id=\"d65c8e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4a0715 elementor-widget elementor-widget-text-editor\" data-id=\"c4a0715\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For new blogs, it may take 3-6 months for new keywords to show up on competitive blogs. Blogs that focus on the lower traffic volume long-tail keywords may yield results within 4 or 8 weeks. Having consistency and internal linking will greatly help in the speedy process.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1012\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1012\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How-do-YOU decide how many blog posts to go with each week? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1012\" class=\"elementor-element elementor-element-516254c e-con-full e-flex e-con e-child\" data-id=\"516254c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-783739e elementor-widget elementor-widget-text-editor\" data-id=\"783739e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">that quality trumps quantity all the time? If you&#8217;ve just launched a new blog then two content-heavy posts each week GROW the momentum. If you have a blog that is already established then one deep blog post each week is more valuable than 5 shallow posts. Google&#8217;s Helpful Content system vs. thin, low-value content.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1013\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1013\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Which is the best length for blogs for SEO? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1013\" class=\"elementor-element elementor-element-dbaf727 e-flex e-con-boxed e-con e-child\" data-id=\"dbaf727\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27c1838 elementor-widget elementor-widget-text-editor\" data-id=\"27c1838\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This will vary depending on the subject and competition. At its core, blog posts optimized for keywords that are relevant to your business and industry get the best results in terms of length at 1,800\u20132,500 words. How to posts work well at 1,000\u20131,500 words long, as they provide a specific answer to a question. The principle is that you have to cover the topic thoroughly \u2013 not too long, and not too short.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1014\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1014\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Am I a coder and do I require coding knowledge to do content marketing? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1014\" class=\"elementor-element elementor-element-09dfbe8 e-flex e-con-boxed e-con e-child\" data-id=\"09dfbe8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45e87d4 elementor-widget elementor-widget-text-editor\" data-id=\"45e87d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">No, they need only to have a basic knowledge of WordPress (CMS) and tools such as\u00a0<\/span><a href=\"https:\/\/www.digitaldiscovery.institute\/blog\/ai-in-marketing-data-analysis\/\"><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/span><\/a><span style=\"font-weight: 400;\">. Few content marketers possess a knack for writing any code. Those are real skills that matter and the ones to concentrate on are writing, keyword research and strategy.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1015\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1015\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What is the catch between Content marketing and blogging? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1015\" class=\"elementor-element elementor-element-de2400b e-flex e-con-boxed e-con e-child\" data-id=\"de2400b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd3bf26 elementor-widget elementor-widget-text-editor\" data-id=\"dd3bf26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Blogging is a tactic of content marketing. Content marketing is the all-encompassing program \u2014 blogging, video production, pictures and posts on social platforms, email newsletters, infographics, podcasting and more. A blog that is not a part of a content marketing strategy is a blog \u2013 a blog that is is a traffic and lead generation system.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1016\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1016\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\">  What is the course outline of DDI Mohali content marketing? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1016\" class=\"elementor-element elementor-element-4bfde46 e-flex e-con-boxed e-con e-child\" data-id=\"4bfde46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8cf91fc elementor-widget elementor-widget-text-editor\" data-id=\"8cf91fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">At DDI Mohali, content marketing is imparted as a practical and hands-on course as part of our digital marketing diploma course. Students exposed to real client blogs, keyword research, blog posting, optimizing for search engines, Google Analytics measurement of performance. It&#8217;s not just academic theory, it&#8217;s hands-on experience with live sites!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1017\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1017\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Is content marketing right for small businesses and startups? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1017\" class=\"elementor-element elementor-element-73c15d8 e-flex e-con-boxed e-con e-child\" data-id=\"73c15d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ce7312 elementor-widget elementor-widget-text-editor\" data-id=\"5ce7312\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Yes \u2014 it can be more beneficial to a small business than paid ads, often! Remarkable blog technique can generate regular organic visitors for years and years with just a solitary investment in content. Many small businesses from Mohali and the Tricity all got substantial organic traffic by just doing a bit of blogging.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1018\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"9\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1018\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> So, what tools do all the content marketers use? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1018\" class=\"elementor-element elementor-element-069c023 e-flex e-con-boxed e-con e-child\" data-id=\"069c023\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc4b1fb elementor-widget elementor-widget-text-editor\" data-id=\"cc4b1fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The basic tools you need: Google Search Console (free &amp; indispensable), a keyword tool (Ahrefs, SEMrush or Ubersuggest), a writing\/editing tool (Hemingway or Grammarly), a CMS (WordPress) and a social scheduler (Buffer or Later). While the initial concept was generated using AI, the pieces are then edited and strategized by human experts.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1019\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"10\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1019\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\">  What to expect when you go to work in Content Marketing after a course?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1019\" class=\"elementor-element elementor-element-f880caa e-flex e-con-boxed e-con e-child\" data-id=\"f880caa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bdf7a91 elementor-widget elementor-widget-text-editor\" data-id=\"bdf7a91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Start a portfolio first \u2013 5-10 posts published + ranking for at least a single keyword per post. Then, apply for content executive, SEO content writer, or digital marketing executive jobs. Graduates can access\u00a0<\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/digitaldiscovery.institute\/placements.php\"><span style=\"font-weight: 400;\">placement support<\/span><\/a><\/span><span style=\"font-weight: 400;\"> to directly reach the hiring partners in Mohali, Chandigarh, or remotely from DDI Mohali. The average placement time for most of our content marketing students is 60\u201390 days after finishing the programme.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>All businesses desire visitors. Surprisingly, most businesses have blogs. But the truth is \u2014 90.63% of all web pages receive zero traffic from Google. Zero. Not a trickle. Literally nothing. \u00a0 What makes blogs that routinely draw thousands of monthly unique visitors so different from blogs that languish in the &#8220;viewers don&#8217;t care&#8221; corner? It&#8217;s&hellip; <a class=\"more-link\" href=\"https:\/\/www.digitaldiscovery.institute\/blog\/content-marketing-strategy\/\">Continue reading <span class=\"screen-reader-text\">Content Marketing Strategy \u2014 How to Drive Traffic with Blogs<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":14903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,22],"tags":[],"class_list":["post-14902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","category-technology","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content Marketing Strategy: How to Drive Traffic with Blogs<\/title>\n<meta name=\"description\" content=\"Learn to create a powerful content marketing strategy using keyword research, SEO-friendly blogs, and internal linking to 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