{"id":14850,"date":"2026-05-11T10:00:27","date_gmt":"2026-05-11T10:00:27","guid":{"rendered":"https:\/\/www.digitaldiscovery.institute\/blog\/?p=14850"},"modified":"2026-05-11T10:02:51","modified_gmt":"2026-05-11T10:02:51","slug":"email-marketing-guide","status":"publish","type":"post","link":"https:\/\/www.digitaldiscovery.institute\/blog\/email-marketing-guide\/","title":{"rendered":"Email Marketing Guide"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14850\" class=\"elementor elementor-14850\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1e6a18 e-flex e-con-boxed e-con e-parent\" data-id=\"a1e6a18\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a753dc elementor-widget elementor-widget-text-editor\" data-id=\"6a753dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You&#8217;ve probably heard the stat that\u00a0<\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/digitaldiscovery.institute\/email-marketing-course.php\"><span style=\"font-weight: 400;\">email marketing<\/span><\/a><\/span><span style=\"font-weight: 400;\"> delivers an average ROI of \u20b93,600 for every \u20b9100 spent \u2014 and yet, most businesses in India either don\u2019t have an email list, or they have one collecting dust because they don\u2019t know how to use it properly. Here\u2019s the honest truth: social media reaches your audience only when the algorithm allows it. Email reaches them directly, every single time \u2014 no feed, no pay-to-play. Whether you\u2019re a student looking to add a high-value skill to your portfolio, a working professional wanting to upskill, or a budding freelancer building a client base \u2014 understanding how to build an email list and run campaigns is one of the smartest moves you can make in 2025. This guide covers everything: from growing your subscriber base from zero to crafting campaigns that actually convert.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c89ad8a elementor-widget elementor-widget-image\" data-id=\"c89ad8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"360\" src=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/05\/Email-Marketing-Guide1-e1778492271702.webp\" class=\"attachment-large size-large wp-image-14859\" alt=\"Email Marketing Guide1\" srcset=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/05\/Email-Marketing-Guide1-e1778492271702.webp 1024w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/05\/Email-Marketing-Guide1-e1778492271702-300x144.webp 300w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/05\/Email-Marketing-Guide1-e1778492271702-768x369.webp 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:48.05%;max-width:1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d402aa9 e-con-full e-flex e-con e-child\" data-id=\"d402aa9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9055bea elementor-widget elementor-widget-heading\" data-id=\"9055bea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Table of Contents<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d85f344 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d85f344\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#content1\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What Is Email Marketing and Why Does It Still Work?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#content2\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How to Build an Email List from Scratch<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#content3\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Choosing the Right Email Marketing Platform<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#content4\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Writing Emails That People Actually Open and Click<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#content5\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Types of Email Campaigns You Should Know<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#content6\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> Email Automation \u2014 Work Smarter, Not Harder<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#content7\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> How to Measure Email Campaign Performance<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#content8\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Common Email Marketing Mistakes to Avoid<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#content9\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> Conclusion<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#content10\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">FAQ\u2019s<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d04e81 e-flex e-con-boxed e-con e-parent\" data-id=\"9d04e81\" data-element_type=\"container\" data-e-type=\"container\" id=\"content1\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc3f1fe elementor-widget elementor-widget-heading\" data-id=\"bc3f1fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is email marketing and why is still effective nowadays?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5928dc elementor-widget elementor-widget-text-editor\" data-id=\"c5928dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The act of sending personalized, permission-based emails to a subscriber list to build a relationship, provide value, and elicit response\u2014such as purchase, sign up or just keeping it top of mind.<\/span><\/p><p>\u00a0<\/p><h4>Why Email Outperforms Most Channels<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56409c7 elementor-widget elementor-widget-image\" data-id=\"56409c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"335\" src=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/05\/Email-Marketing-Guide2-e1778492370208.webp\" class=\"attachment-large size-large wp-image-14860\" alt=\"Email Marketing Guide2\" srcset=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/05\/Email-Marketing-Guide2-e1778492370208.webp 1024w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/05\/Email-Marketing-Guide2-e1778492370208-300x134.webp 300w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/05\/Email-Marketing-Guide2-e1778492370208-768x343.webp 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:44.63%;max-width:1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d255107 elementor-widget elementor-widget-text-editor\" data-id=\"d255107\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Let\u2019s be direct. Email is not out, it is coming of age, as there are more than 4.3 lakh users of emails in the world and India has already surpassed the mark of 5 crore. Why it is still beating the pants on the backs of all others today:<\/span><\/p><p>\u00a0<\/p><ul><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">The ownership: Your email list is your list, not Instagram followers or Facebook fans. There\u2019s no algorithm that can instantly bring down your reach.<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Those who are on your list have told you that they want to hear from you. That\u2019s more of an audience that an advertisement can buy.<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Versatility: Email can be used throughout the funnel stages\u2014 Awareness, Consideration, Conversion and Retention.<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Cost-efficiency: Platforms like\u00a0<\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/digitaldiscovery.institute\/email-marketing-course.php\"><span style=\"font-weight: 400;\">Mailchimp<\/span><\/a><\/span><span style=\"font-weight: 400;\"> and Brevo have free levels for small lists so this is one of the most accessible channels for beginners to use.<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">There are two main things to keep in mind between email marketing and social media. Here is a quick reality check of the two main things to keep in mind:<\/span><\/p><p><span style=\"font-weight: 400;\">Too often, however, many marketers\u2014particularly the novice marketers\u2014 devote all their energy to social media marketing and leave e-mail marketing as an afterthought. However, here is something to think about: An average Facebook post achieves only less than 5% organic reach and a well-designed email has an open rate between 20-30%. This is a 4-6x difference in reach, at no cost.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Email is also a channel in perfect harmony. The feedback you can get from these campaigns can be used to guide and shape your\u00a0<\/span><a href=\"https:\/\/digitaldiscovery.institute\/google-ads-course.php\"><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Google Ads course<\/span><\/span><\/a><span style=\"font-weight: 400;\"> targeting, your content and your retargeting audiences. It\u2019s not a binary choice, it is the joining tissue of a clever\u00a0<\/span><a href=\"https:\/\/digitaldiscovery.institute\/digital-marketing-course.php\"><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">digital marketing strategy<\/span><\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">\ud83c\udfaf Eager to learn how to master email marketing while getting hands-on practice with a campaign? For more information on <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/digitaldiscovery.institute\/email-marketing-course.php\"><span style=\"font-weight: 400;\">e-mail marketing training<\/span><\/a><\/span><span style=\"font-weight: 400;\"> please visit https:\/\/digitaldiscovery.institute\/email-marketing-course.php \u2014 NOT slides!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04a3cb9 e-flex e-con-boxed e-con e-parent\" data-id=\"04a3cb9\" data-element_type=\"container\" data-e-type=\"container\" id=\"content2\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f797c5d elementor-widget elementor-widget-heading\" data-id=\"f797c5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Build an Email List from Scratch\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-819ef2e elementor-widget elementor-widget-text-editor\" data-id=\"819ef2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This is where most beginners fall by giving into the curiosity trap, as list building isn\u2019t a complicated process, it\u2019s simply a matter of provoking people to subscribe to the list, because they have a good reason for doing so.<\/span><\/p><p>\u00a0<\/p><h4>The Lead Magnet \u2014 Your #1 List-Building Tool<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d7294d elementor-widget elementor-widget-image\" data-id=\"1d7294d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"572\" height=\"753\" src=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/05\/Email-Marketing-Guide3-e1778492544492.webp\" class=\"attachment-large size-large wp-image-14861\" alt=\"Email Marketing Guide3\" srcset=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/05\/Email-Marketing-Guide3-e1778492544492.webp 572w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/05\/Email-Marketing-Guide3-e1778492544492-228x300.webp 228w\" sizes=\"(max-width: 572px) 100vw, 572px\" style=\"width:100%;height:131.64%;max-width:572px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8c77a1 elementor-widget elementor-widget-text-editor\" data-id=\"a8c77a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A lead magnet is anything free that you give away in exchange for a person\u2019s email address. The better your lead magnet, the more the list will grow. The following are great lead magnets:<\/span><\/p><ul><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Checklists are item lists that can include several items (e.g., \u201c30-Point Digital Marketing Checklist for Beginners\u201d).<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">E-books or mini-guides (such as \u201cFreelance Digital Marketing Starter Kit\u201d).<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Free templates (such email campaign calendar template). Download our free\u00a0<\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/digitaldiscovery.institute\/seo-course.php\"><span style=\"font-weight: 400;\">SEO audit checklist<\/span><\/a><\/span><span style=\"font-weight: 400;\"> \u2013 47 things to check before you publish.<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Access to webinar\/ workshops<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Examples of discount codes (e-commerce brands)<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">The focus is on specifics. Newsletters are not a \u201clead magnet.\u201d \u201cDownload our free SEO audit checklist \u2013 47 things to check before you publish\u201d is.<\/span><\/p><h2>\u00a0<\/h2><h4>This is where to place your opt-in forms.<\/h4><p><span style=\"font-weight: 400;\">After having a lead magnet, placement counts hugely:<\/span><\/p><ul><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Placing it at the homepage hero section, where a good amount of web traffic flows.<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Blog posts \u2013 at the bottom of each blog post and at the end of each article (like this one)<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Popups generated when visitors are moving away;<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Landing pages \u2014 special page designed for just one purpose \u2014 to get email address<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Social media bios \u2013 link to a landing page from your Instagram or LinkedIn bios<\/span><\/li><\/ul><h4>\u00a0<\/h4><h4>Establishes trust prior to the opt-in.<\/h4><p><span style=\"font-weight: 400;\">No one hands over his or her e-mail address to a website that he or she does not trust. If you want to know the answer, then first build a reputation by publishing quality content. The guide to the types of\u00a0<\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/digitaldiscovery.institute\/digital-marketing-course.php\"><span style=\"font-weight: 400;\">digital marketing<\/span><\/a><\/span><span style=\"font-weight: 400;\"> illustrates the collaboration between<\/span><a href=\"https:\/\/digitaldiscovery.institute\/content-marketing-course.php\"> <span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">content marketing<\/span><\/span><\/a><span style=\"font-weight: 400;\"> and e-mail marketing.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-525b5ba e-flex e-con-boxed e-con e-parent\" data-id=\"525b5ba\" data-element_type=\"container\" data-e-type=\"container\" id=\"content3\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33b77ad elementor-widget elementor-widget-heading\" data-id=\"33b77ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Selecting the Proper e mail Mailing List Software<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f2a5e9 elementor-widget elementor-widget-image\" data-id=\"0f2a5e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"536\" src=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/05\/Email-Marketing-Guide4-e1778492692195.webp\" class=\"attachment-large size-large wp-image-14862\" alt=\"Email Marketing Guide4\" srcset=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/05\/Email-Marketing-Guide4-e1778492692195.webp 700w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/05\/Email-Marketing-Guide4-e1778492692195-300x230.webp 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" style=\"width:100%;height:76.57%;max-width:700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adb52fd elementor-widget elementor-widget-text-editor\" data-id=\"adb52fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Your decision on which tool to use can impact the automation options you have, audience segmentation, and how the emails will look on different devices. These are the most popular solution providers:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b2508a elementor-widget elementor-widget-text-editor\" data-id=\"1b2508a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table><tbody><tr><td><p><b>Tool<\/b><\/p><\/td><td><p><b>Best For<\/b><\/p><\/td><td><p><b>Free Tier<\/b><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Mailchimp<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Beginners, small businesses<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Up to 500 contacts<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Brevo (formerly Sendinblue)<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Automation + SMS combo<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">300 emails\/day<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">ConvertKit<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Bloggers, creators, freelancers<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Up to 1,000 subscribers<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Klaviyo<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">E-commerce brands<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Up to 250 contacts<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">HubSpot<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">B2B, CRM integration<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Limited free tier<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ead2dff elementor-widget elementor-widget-text-editor\" data-id=\"ead2dff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>What to Look For in a Platform<\/h4><ul><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">The drag-and-drop feature of the email builder tool saves time \u2014 no coding required.<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">List segmentation \u2013 capability to segment lists by behaviour, location or interest<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Send emails based on actions (purchases, link clicks, sign-up etc.).<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Reading analytics \u2014 opened \/ clicked \/ unsubscribes<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Deliverability pop \u2014 the platform\u2019s capability to get e-mail right into the email inbox as a substitute of spam labels<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">For newbies, either Mailchimp or Brevo is a good beginning point. However, Klaviyo or ConvertKit can be worthwhile when you start introducing some iteration for larger lists and more complex funnels.\u00a0<\/span><a href=\"https:\/\/digitaldiscovery.institute\/email-marketing-course.php\"><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Email marketing training here at DDI<\/span><\/span><\/a><span style=\"font-weight: 400;\"> also allows you to practice using industry-leading tools to ensure you are ready to land a job once you start your new career!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e157444 e-flex e-con-boxed e-con e-parent\" data-id=\"e157444\" data-element_type=\"container\" data-e-type=\"container\" id=\"content4\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-206b3df elementor-widget elementor-widget-heading\" data-id=\"206b3df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">So how to make emails that they will open and click on?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-549a401 elementor-widget elementor-widget-text-editor\" data-id=\"549a401\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The 70% of great email marketing is copywriting. So, how can you have both right?<\/span><\/p><p>\u00a0<\/p><h4>Your Make-or-break Moment<\/h4><p><span style=\"font-weight: 400;\">Your email is destined to live inside your Trash or not live at all, depending on the attention that you give your subject line. Best practices:<\/span><\/p><ul><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Limit subject lines to under 50 characters \u2013 most cell phone screens truncate the Subject Line in a message.<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Leverage curiosity gaps: \u201cYou\u2019re doing this one wrong in your email&#8230;\u201d<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Be specific: 3 email templates that secured a 42% open rate<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Personalize as much as possible: \u201c[First name] your FREE checklist is here\u201d.<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Try not to use words or phrases that are considered spam words: FREE!!!, GUARANTEED, Click Here, Act Now<\/span><\/li><\/ul><h4>\u00a0<\/h4><h4>The Preview Text \u2014 Optimization Text, which is Very Good, but Not Normally Read.<\/h4><p><span style=\"font-weight: 400;\">The amount of free space most senders waste in their inbox is the preview text \u2013 the gray text that appears beside the subject line. If it\u2019s to add to subject, don\u2019t duplicate it.<\/span><\/p><h4>\u00a0<\/h4><h4>Email Body \u2014 Structure That Converts<\/h4><ul><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">One message, one won goal. Limit the number of CTA\u2019s to 1 \u2013 don\u2019t ask readers to do five things.<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Write like a human. People should hear your e-mail as coming from a real person, rather than a brand committee.<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Short paragraphs. Three sentences maximum. White space is your friend.<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Effective call-to-action button. Always, always, always use the \u201cDownload the guide\u201d button over the \u201cClick here\u201d button.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">The same rules of clear and convincing organization are applied to writing content generally \u2014 clarity, specificity and putting the reader first carry through every type of writing.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">See Our\u00a0<\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/digitaldiscovery.institute\/diploma-in-digital-marketing.php\"><span style=\"font-weight: 400;\">Digital Marketing Diploma<\/span><\/a><\/span><span style=\"font-weight: 400;\">: https:\/\/digitaldiscovery.institute\/diploma-in-digital-marketing.php<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f4c8f81 e-flex e-con-boxed e-con e-parent\" data-id=\"f4c8f81\" data-element_type=\"container\" data-e-type=\"container\" id=\"content5\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca7df47 elementor-widget elementor-widget-heading\" data-id=\"ca7df47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">There are a number of different types of Email Campaigns that you should know<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1da41f3 elementor-widget elementor-widget-text-editor\" data-id=\"1da41f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Not every e-mail message is meant to serve the same purpose. A comprehensive email marketing strategy incorporates different types of emails that correspond to different points in the customer journey.<\/span><\/p><p>\u00a0<\/p><h5>Welcome Sequence<\/h5><p><span style=\"font-weight: 400;\">The very first e-mail that a new subscriber receives. This is your best open rate email, usually 50-70% due to being at peak interest. Use it to provide the lead magnet, introduce your brand and raise expectations.<\/span><\/p><h4>\u00a0<\/h4><h4>Newsletter<\/h4><p><span style=\"font-weight: 400;\">A regular communication (weekly or fortnightly) that brings them some value \u2013 tips, insight, heeled material or status update. The idea is to get your name into their minds and establish trust over time. It is less about do all the work in the sales process may be a lot more around the consistent presence.<\/span><\/p><h4>\u00a0<\/h4><h4>Promotional \/ Sales Emails<\/h4><p><span style=\"font-weight: 400;\">Limited-time promotions, course openings, or product ups, etc. These are the best revenue emails \u2014 when they\u2019re right \u2014 and worst emails \u2014 when they\u2019re too much. Use hard-sell emails no more than 20% of all your emails.<\/span><\/p><h4>\u00a0<\/h4><h4>Re-engagement Campaigns<\/h4><p><span style=\"font-weight: 400;\">Delivered to the subscribers who do not open your e-mails for 60-90 days. You may be surprised to reach a surprising number of \u201csleeping\u201d subscribers with a suggestive but not threatening subject line, such as: \u201cAre we breaking up?\u201d.<\/span><\/p><h4>\u00a0<\/h4><h4>Transactional Emails<\/h4><p><span style=\"font-weight: 400;\">Cards that are opened more than any type of email are order confirmations, course enrolment confirmations and password resets thanks to user action. They are also a missed opportunity for cross-selling and\/or up selling. These are part of a larger\u00a0<\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/digitaldiscovery.institute\/performance-marketing-course.php\"><span style=\"font-weight: 400;\">performance marketing course<\/span><\/a><\/span><span style=\"font-weight: 400;\"> plan and our students explore this with hands-on projects.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45af5c7 e-flex e-con-boxed e-con e-parent\" data-id=\"45af5c7\" data-element_type=\"container\" data-e-type=\"container\" id=\"content6\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2307dc9 elementor-widget elementor-widget-heading\" data-id=\"2307dc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Email Automation \u2014 Work Smarter, Not Harder<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c66f488 elementor-widget elementor-widget-image\" data-id=\"c66f488\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"419\" src=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/05\/Email-Marketing-Guide5.webp\" class=\"attachment-large size-large wp-image-14863\" alt=\"Email Marketing Guide5\" srcset=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/05\/Email-Marketing-Guide5.webp 1024w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/05\/Email-Marketing-Guide5-300x168.webp 300w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/05\/Email-Marketing-Guide5-768x429.webp 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:55.86%;max-width:1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15b3427 elementor-widget elementor-widget-text-editor\" data-id=\"15b3427\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">What sets apart the hack email marketers from the professionals is automation. It will enable you to select the correct email for the right recipient at the opportune time&#8230; without touching a single button.<\/span><\/p><p>\u00a0<\/p><h4>In this article, you\u2019ll find key automation workflows that every marketer should create.<\/h4><ol start=\"2\"><li><span style=\"font-weight: 400;\"> Provide testimonial blocks (3\u20135 \u2013 7\u201310 days) Day 0: Give lead magnet + inform how you create a soft offer Day 2: Share your best content Day 5: Build Social Proof (Student Results, Testimonials) Day 7: Make a soft offer<\/span><\/li><\/ol><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">If they visit your course page \/ pricing page without taking the action, they will be recovered within 1-2 hrs via an automated follow-up. Educational Institutes can particularly use this to great effect.<\/span><\/p><ol start=\"3\"><li><span style=\"font-weight: 400;\"> Post Purchase \/ Post Enrolment Sequence Post Onboarding new customers \/ new school\/ student \u2014 structured sequence: What they can expect, how to get started, who to contact etc. will lessen dropouts and increase their satisfaction.<\/span><\/li><li><span style=\"font-weight: 400;\"> Cold Lead Drip A longer drip campaign (2-4 weeks) for leads that are not ready to purchase. Teach them lessons and earn their confidence; care for them so they will follow their own decision.<\/span><\/li><\/ol><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">The process of creating such automations is one of the key aspects of the\u00a0<\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/digitaldiscovery.institute\/digital-marketing-course-mohali.php\"><span style=\"font-weight: 400;\">digital marketing course in Mohali<\/span><\/a><\/span><span style=\"font-weight: 400;\"> at DDI and students not only read about automations but are trained to build complete workflows.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a757b16 e-flex e-con-boxed e-con e-parent\" data-id=\"a757b16\" data-element_type=\"container\" data-e-type=\"container\" id=\"content7\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-feec4ce elementor-widget elementor-widget-heading\" data-id=\"feec4ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">To measure the performance of an email campaign, these are the key metrics you should monitor\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d43548 elementor-widget elementor-widget-image\" data-id=\"0d43548\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"339\" src=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/05\/Email-Marketing-Guide6-e1778493123790.webp\" class=\"attachment-large size-large wp-image-14864\" alt=\"Email Marketing Guide6\" srcset=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/05\/Email-Marketing-Guide6-e1778493123790.webp 1024w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/05\/Email-Marketing-Guide6-e1778493123790-300x136.webp 300w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2026\/05\/Email-Marketing-Guide6-e1778493123790-768x347.webp 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:45.21%;max-width:1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51589b7 elementor-widget elementor-widget-text-editor\" data-id=\"51589b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you\u2019re not measuring, you\u2019re not marketing \u2014 you\u2019re guessing. These are the measurements that count:<\/span><\/p><p>\u00a0<\/p><h4>Core Email Metrics<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-547b26e elementor-widget elementor-widget-text-editor\" data-id=\"547b26e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table><tbody><tr><td><p><b>Metric<\/b><\/p><\/td><td><p><b>What It Measures<\/b><\/p><\/td><td><p><b>Benchmark (India)<\/b><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Open Rate<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">The percentage of recipients who opened the e-mail message.<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">20\u201330%<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Click-Through Rate (CTR)<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">% who clicked on the link on his\/her page<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">2\u20135%<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Click-to-Open Rate (CTOR)<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">CTR \u00f7 Open Rate<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">10\u201320%<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Bounce Rate<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">The percentage of e-mails that were not delivered is %<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Below 2%<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Unsubscribe Rate<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">% who opted out<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Below 0.5%<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Conversion Rate<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">This represents % of those who took the desired action.<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Varies by goal<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dadcfa3 elementor-widget elementor-widget-text-editor\" data-id=\"dadcfa3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Increase your metrics:<\/h4><ul><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">If you don\u2019t have a high open rate, try different subject lines, try different times, or try a different sender\u2019s name.<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">If your CTR is low, revamp your CTA copy, streamline the process and do some mobile rendering testing.<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Too many emails have been sent = You are sending emails either too often or content that is irrelevant.<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Low bounce rate \u2192 Maintain a clean list; get rid of invalid and inactive addresses<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">When you add emails to your\u00a0<\/span><a href=\"https:\/\/digitaldiscovery.institute\/google-analytics-course.php\"><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Google Analytics training<\/span><\/span><\/a><span style=\"font-weight: 400;\"> tracking, you\u2019re not just tracking what happens after the click, but everything that happens after it.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2ea976 e-flex e-con-boxed e-con e-parent\" data-id=\"b2ea976\" data-element_type=\"container\" data-e-type=\"container\" id=\"content8\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c05c362 elementor-widget elementor-widget-heading\" data-id=\"c05c362\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Avoiding these common email marketing mistakes is essential for building a successful email marketing campaign.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b537ec elementor-widget elementor-widget-text-editor\" data-id=\"0b537ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">These are common pitfalls every marketer can fall into!<\/span><\/p><ul><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">DO NOT EMAILIST COULD NOT PLEASED BY THE OWNER. NEVER BUY EMAILLIST \u2014 DOES NOT PLEASE THE OWNER. A bought list destroys deliverability, breaks GDPR \/ India DPDP Act and yields no results. All subscribers are to be opted in willingly.<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Sending without segmentation \u2014 Sending the same emailed message to your entire list is ignoring that everyone has unique needs. Average open rates are 14% higher with segmented campaigns.<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Not optimizing for mobile \u2014 Indians are more than 60% mobile users and are opening emails on mobile. When a person accessing your email from a 6-inch screen doesn\u2019t read it properly, you\u2019ve already lost half the audience before they read a single word!<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Invariably sending frequency \u2014 If you send emails occasionally then suddenly five in a calendar week, you will definitely be getting more unsubscribers. Choose a tempo and follow it.<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Some of the email software does not display HTML. Ensure that there is a simple text alternative (\u201cfallback\u201d).<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Don\u2019t forget to take care of the disconnect experience. Better than complaints of spam that will severely hurt your sender reputation.<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">You can gain insight to the use of email as a vital component of a comprehensive\u00a0<\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/digitaldiscovery.institute\/digital-marketing-course.php\"><span style=\"font-weight: 400;\">digital marketing<\/span><\/a><\/span><span style=\"font-weight: 400;\"> strategy by reading our detailed guide to how\u00a0<\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/digitaldiscovery.institute\/freelance-digital-marketing-course.php\"><span style=\"font-weight: 400;\">freelance digital marketers<\/span><\/a><\/span><span style=\"font-weight: 400;\"> in India use email to find and keep clients by themselves.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ffd6c46 e-flex e-con-boxed e-con e-parent\" data-id=\"ffd6c46\" data-element_type=\"container\" data-e-type=\"container\" id=\"content9\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e272303 elementor-widget elementor-widget-heading\" data-id=\"e272303\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-252fca8 elementor-widget elementor-widget-text-editor\" data-id=\"252fca8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Email marketing is one of the few channels where you have an audience of your own, have a message of your own, and know exactly how it performed, down to the rupee. While tools have evolved over time, the fundamentals such as a quality lead-magnet, a trustworthy sender reputation, well-written copy and smart level automation remain the same. There\u2019s no secret knowledge between professionals and hobbyists \u2014 structured work on authentic campaigns and actual known data.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Our <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/digitaldiscovery.institute\/email-marketing-course.php\"><span style=\"font-weight: 400;\">email marketing training at DDI Mohali<\/span><\/a><\/span><span style=\"font-weight: 400;\"> takes the approach of making content, live tool walk-throughs, actual automation builds, campaign audits from actual metrics exactly that! From adding email to your repertoire, to becoming a\u00a0<\/span><a href=\"https:\/\/digitaldiscovery.institute\/digital-marketing-course.php\"><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">digital marketer<\/span><\/span><\/a><span style=\"font-weight: 400;\">, to cultivating a freelance clientele \u2014 the inbox is one of the most influential places you can be. Begin adding to your list now. Your audience is already Googling for you.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">\ud83c\udfaf All set to go with Real Email Campaigns? Get trained at DDI Mohali. What you will gain includes real-world experience managing mailchimp, brevo and drip campaigns on a day-to-day basis with agency clients, connecting with trainers who have daily experience evaluating strategies and tactics, a grasp on the latest converting campaigns, and a hands-on practical application of them.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e2cd3b e-flex e-con-boxed e-con e-parent\" data-id=\"6e2cd3b\" data-element_type=\"container\" data-e-type=\"container\" id=\"content10\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bb408a elementor-widget elementor-widget-heading\" data-id=\"2bb408a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9d0006 elementor-widget elementor-widget-n-accordion\" data-id=\"d9d0006\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2280\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2280\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What is email marketing? How does it work with people new to it? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2280\" class=\"elementor-element elementor-element-3d977c0 e-con-full e-flex e-con e-child\" data-id=\"3d977c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d076041 elementor-widget elementor-widget-text-editor\" data-id=\"d076041\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Email marketing involves making business connections and provoking conversions such as purchases or enrollments by sending permission-based and targeted emails to a subscribers list. You\u2019ll gather emails by making opt-in forms using a lead magnet and then create, design, send and track your email through a platform such as Mailchimp. It is also one of the most accessible digital marketing avenues, as there are many free tools available, and you can immediately measure the results.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2281\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2281\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How to build an email list from 0? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2281\" class=\"elementor-element elementor-element-ca66568 e-con-full e-flex e-con e-child\" data-id=\"ca66568\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cbb17d9 elementor-widget elementor-widget-text-editor\" data-id=\"cbb17d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Whatever you do, the first step should be to create a great lead magnet, like a free checklist, mini-guide, or template that\u2019s relevant to your target audience. Next, embed the opt-in forms in your website, blog posts and your social media bio links. Bring visitors to these \u2018opt-in\u2019 spots with natural content, social media posts, or advertising. Be consistent: 10-20 new people sign up each week is a big membership in a few months.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2282\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2282\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\">  For someone new to email marketing in India, which is the best free email marketing tool? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2282\" class=\"elementor-element elementor-element-84bcc4e e-con-full e-flex e-con e-child\" data-id=\"84bcc4e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-141c013 elementor-widget elementor-widget-text-editor\" data-id=\"141c013\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The most popular free emails are Mailchimp and Brevo (formerly Sendinblue). Mailchimp offers a free plan that lets you send up to 500 emails, but Brevo offers a free plan with only 300 emails per day. They both have drag and drop builders, basic automation features and analytics, which is sufficient to start and to learn the basics before investing in their paid plans.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2283\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2283\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How do you know if your email camp is performing good? What is a safe open rate in an email campaign in India? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2283\" class=\"elementor-element elementor-element-5fd233a e-flex e-con-boxed e-con e-child\" data-id=\"5fd233a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d2c159 elementor-widget elementor-widget-text-editor\" data-id=\"7d2c159\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In India, the industry standard for open rate in the average is 20-30%. These rates are dependent on different industries: For E-commerce brands, they range from 15\u201320%, and for B2B and Educational organizations, they fall in the range of 25\u201335%. If you are still struggling with being below 15%, review subject lines, sender name, and list hygiene!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2284\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2284\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Is DDI Mohali email marketing course offered in their courses? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2284\" class=\"elementor-element elementor-element-9ffeff0 e-flex e-con-boxed e-con e-child\" data-id=\"9ffeff0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a37a95 elementor-widget elementor-widget-text-editor\" data-id=\"3a37a95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Yes. Whether as a standalone module or a part of the comprehensive\u00a0<\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/digitaldiscovery.institute\/diploma-in-digital-marketing.php\"><span style=\"font-weight: 400;\">diploma in Digital Marketing at DDI Mohali<\/span><\/a><\/span><span style=\"font-weight: 400;\">, Email Marketing will be comprehensively covered. Students are not wasteful of time\u2014they learn by doing, building lists, setting up a platform, crafting the copy for sending out by email, the automation process and what they can learn from campaigns, using industry tools not just theory.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2285\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2285\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What is email automation and why is it important? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2285\" class=\"elementor-element elementor-element-116df93 e-flex e-con-boxed e-con e-child\" data-id=\"116df93\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5497ad0 elementor-widget elementor-widget-text-editor\" data-id=\"5497ad0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Email Automation; It means that emails can be triggered by a certain activity, or automatic emails are sent out to a specific time and date, without any manual intervention. Let\u2019s say, for instance, you have someone sign up to your list, your welcome sequence activates right away, offering the lead magnet, brand introduction, and nurturing the relationship over the next couple of days. Automation is about saving time, maintain consistency and reaching out to users in the right moment in their journey.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2286\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2286\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Is there scope for an Email Marketer Career in India? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2286\" class=\"elementor-element elementor-element-f4a7125 e-flex e-con-boxed e-con e-child\" data-id=\"f4a7125\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf1355c elementor-widget elementor-widget-text-editor\" data-id=\"bf1355c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Yes, indeed, it is growing. The agencies, D2C brands, edtech providers and SaaS firms are all in search of email marketing specialists. Freshers performing well in campaigns are eligible to get paid from \u20b92.5L to \u20b94.5LPA and the ones who can do automation in their email marketing work can ask for their salary from \u20b98L to \u20b914LPA. For a detailed breakdown of\u00a0<\/span><a href=\"https:\/\/digitaldiscovery.institute\/digital-marketing-salary-guide.php\"><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">digital marketing job salaries in India<\/span><\/span><\/a><span style=\"font-weight: 400;\">, refer to our digital marketing salary guide by roles.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2287\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2287\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\">  What is the optimum number of times to market my list? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2287\" class=\"elementor-element elementor-element-c5c7ec0 e-flex e-con-boxed e-con e-child\" data-id=\"c5c7ec0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbcdc95 elementor-widget elementor-widget-text-editor\" data-id=\"bbcdc95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Not everyone is the same, but a weekly newsletter will serve as a great starting point for most brands. What\u2019s more significant is consistency, choose the schedule that you can maintain and stick to it. Excessive email sending (excess emails for little\/no value) generates unsubscribes. An under-send (on a once in two months basis) results in subscribers forgetting you. Test and measure preferences and use engagement data to inform decisions.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2288\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"9\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2288\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> So, what is the difference between a drip campaign and a newsletter? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2288\" class=\"elementor-element elementor-element-7bd1dad e-flex e-con-boxed e-con e-child\" data-id=\"7bd1dad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74bb80a elementor-widget elementor-widget-text-editor\" data-id=\"74bb80a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A drip campaign is a block of automated emails that are pre-programmed and sent at a specific sequence \u2013 depending on a trigger such as class sign-up or download of a guide. The sequence is set and has to be repeated. Newsletters are regular notifications you send to the whole subscriber base (or subset) with new content or information. Newsletters continue the relationship building process, whereas drip campaigns work to nurture leads.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2289\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"10\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2289\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How can an email marketing training service assist you in finding employment at DDI Mohali? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2289\" class=\"elementor-element elementor-element-36e2be9 e-flex e-con-boxed e-con e-child\" data-id=\"36e2be9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64cba74 elementor-widget elementor-widget-text-editor\" data-id=\"64cba74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">DDI\u2019s\u00a0<\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/digitaldiscovery.institute\/placement.php\"><span style=\"font-weight: 400;\">placement support<\/span><\/a><\/span><span style=\"font-weight: 400;\"> involves Resume preparation, Mock interviews, and direct referrals to the 200+ hiring partners network, which comprises digital agencies in Chandigarh Tricity that actively look for Email marketing and marketing automation professionals for recruitment. A student who has finished a project portfolio in email marketing will always be known as a true marketer in an interview since he or she has been able to prove that with a real project.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>You&#8217;ve probably heard the stat that\u00a0email marketing delivers an average ROI of \u20b93,600 for every \u20b9100 spent \u2014 and yet, most businesses in India either don\u2019t have an email list, or they have one collecting dust because they don\u2019t know how to use it properly. Here\u2019s the honest truth: social media reaches your audience only&hellip; <a class=\"more-link\" href=\"https:\/\/www.digitaldiscovery.institute\/blog\/email-marketing-guide\/\">Continue reading <span class=\"screen-reader-text\">Email Marketing Guide<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":14851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-14850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Marketing Guide: Build a List &amp; Run Campaigns<\/title>\n<meta name=\"description\" content=\"Learn how to build an email list from zero and run high-converting campaigns. Master email marketing with hands-on training at DDI Mohali. 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