{"id":12825,"date":"2025-10-29T05:51:33","date_gmt":"2025-10-29T05:51:33","guid":{"rendered":"https:\/\/www.digitaldiscovery.institute\/blog\/?p=12825"},"modified":"2025-10-29T06:19:18","modified_gmt":"2025-10-29T06:19:18","slug":"marketing-metrics-every-beginner-performance","status":"publish","type":"post","link":"https:\/\/www.digitaldiscovery.institute\/blog\/marketing-metrics-every-beginner-performance\/","title":{"rendered":"Marketing Metrics Every Beginner Performance Marketing Strategist Should Know"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12825\" class=\"elementor elementor-12825\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65a353f e-flex e-con-boxed e-con e-parent\" data-id=\"65a353f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d4effd elementor-widget elementor-widget-heading\" data-id=\"8d4effd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Table of Contents\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89015ac elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"89015ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#content1\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Introduction<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#content2\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Impressions<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#content3\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> Click-Through Rate (CTR)<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#content4\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Cost-Per-Click (CPC)<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#content5\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Conversion Rate (CVR)<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#content6\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Cost Per Acquisition (CPA)<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#content7\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Return on Ad Spend (ROAS)<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#content8\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> Customer Life Value (LTV)<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#content9\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Average Order Value (AOV)<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#content10\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Retention Rate \/ Churn Rate<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#content11\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Bouncing Rates \/ Time on the Site.<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#content12\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> Conclusion<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#content13\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> FAQs<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7013145 e-con-full e-flex e-con e-parent\" data-id=\"7013145\" data-element_type=\"container\" data-e-type=\"container\" id=\"content1\">\n\t\t\t\t<div class=\"elementor-element elementor-element-579055f elementor-widget elementor-widget-heading\" data-id=\"579055f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Introduction<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e305618 elementor-widget elementor-widget-text-editor\" data-id=\"e305618\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">So, what is Performance Marketing?<\/span><\/p><p><span style=\"font-weight: 400;\">Performance marketing is a digital technique of marketing in which the advertiser only pays together with certain types of actions, like clicks, leads, sales, or conversions, instead of paying based on the advertisement impressions or reach. Compared to the conventional brand campaigns, it is based on quantifiable results and ROI, and marketers can track every rupee used and every achievement realized. This strategy combines such strategies as Google Ads, Meta Ads, affiliate marketing, and programmatic advertising, as the campaigns are optimized in accordance with such performance indicators as the CPC, CPA, CTR, and ROAS. In layman terminology, it is a combination of creativity and analytics in the field of performance marketing, which enable companies to spend more efficiently, grow more quickly, and with more noticeable outcomes and benefits.<\/span><\/p><p><span style=\"font-weight: 400;\">When you are doing performance marketing, you should know that it is not about clicks and getting impressions. The real question is How good is our marketing? Is our expenditure paying back sufficiently well?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">This blog will ensure that you will learn about realistic metrics. Learn performance marketing from <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/digitaldiscovery.institute\/about-us.php\"><span style=\"font-weight: 400;\">Digital Discovery Institute (DDI) Mohali<\/span><\/a><\/span><span style=\"font-weight: 400;\"> \u2014 the <\/span><a href=\"https:\/\/digitaldiscovery.institute\/diploma-in-digital-marketing.php\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Best Digital Marketing Course in Mohali<\/span>.<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-423f280 e-con-full e-flex e-con e-parent\" data-id=\"423f280\" data-element_type=\"container\" data-e-type=\"container\" id=\"content2\">\n\t\t\t\t<div class=\"elementor-element elementor-element-009956c elementor-widget elementor-widget-heading\" data-id=\"009956c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Impressions\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-146524a elementor-widget elementor-widget-text-editor\" data-id=\"146524a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">What are they?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> An impression is the time when your advert will appear on the site like Google, Meta, or LinkedIn.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> Impressions are an aspect of visibility that is mentioned in TVScientific and GrowthJockey.<\/span><\/p><p><span style=\"font-weight: 400;\">Why is it important?<\/span><\/p><p><span style=\"font-weight: 400;\">It lets you know that your advertisement is available among the audience members \u2014 the first step towards creation of awareness.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2b6df7 e-con-full e-flex e-con e-child\" data-id=\"e2b6df7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c23f13f e-con-full e-flex e-con e-child\" data-id=\"c23f13f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c09701c elementor-widget elementor-widget-heading\" data-id=\"c09701c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Learn Performance Marketing at DDI Mohali<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-745864e e-con-full e-flex e-con e-child\" data-id=\"745864e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8e8cc9 elementor-widget elementor-widget-text-editor\" data-id=\"f8e8cc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00a0Are you willing to study performance marketing in practice?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> Learn the <\/span><span style=\"text-decoration: underline;\"><a style=\"color: #fff;\" href=\"https:\/\/digitaldiscovery.institute\/diploma-in-digital-marketing.php\"><span style=\"font-weight: 400;\">Diploma in Digital Marketing Course at DDI Mohali.<\/span><\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e98370 elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"0e98370\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.digitaldiscovery.institute\/contact.php\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact Us Today!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6040ceb e-con-full e-flex e-con e-parent\" data-id=\"6040ceb\" data-element_type=\"container\" data-e-type=\"container\" id=\"content3\">\n\t\t\t\t<div class=\"elementor-element elementor-element-282209e elementor-widget elementor-widget-heading\" data-id=\"282209e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Click-Through Rate (CTR)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba99d05 elementor-widget elementor-widget-image\" data-id=\"ba99d05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"750\" src=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-01.webp\" class=\"attachment-large size-large wp-image-12849\" alt=\"Metrics-01\" srcset=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-01.webp 1024w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-01-300x300.webp 300w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-01-150x150.webp 150w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-01-768x768.webp 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:100%;max-width:1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aec453c elementor-widget elementor-widget-text-editor\" data-id=\"aec453c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">What is it?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> CTR = (Clicks \u00f7 Impressions) \u00d7 100.<\/span><\/p><p><span style=\"font-weight: 400;\">Why is it important?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> It shows the number of times your creative and message on advertisements are clicked on. When the CTR is lower than desirable, something is not working with the ad, or the audience is wrong.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b0decda e-con-full e-flex e-con e-parent\" data-id=\"b0decda\" data-element_type=\"container\" data-e-type=\"container\" id=\"content4\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2054d8 elementor-widget elementor-widget-heading\" data-id=\"e2054d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cost-Per-Click (CPC)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c4915e elementor-widget elementor-widget-image\" data-id=\"2c4915e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"750\" src=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-02.webp\" class=\"attachment-large size-large wp-image-12850\" alt=\"Metrics-02\" srcset=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-02.webp 1024w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-02-300x300.webp 300w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-02-150x150.webp 150w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-02-768x768.webp 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:100%;max-width:1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e785c3 elementor-widget elementor-widget-text-editor\" data-id=\"4e785c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">What is it?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> Total Spend \u00f7 Total Clicks = CPC.<\/span><\/p><p><span style=\"font-weight: 400;\">Why is it important?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> It tells you the cost per visitor or per click \u2014 this is essential in knowing the cost of traffic.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0bc310b e-con-full e-flex e-con e-parent\" data-id=\"0bc310b\" data-element_type=\"container\" data-e-type=\"container\" id=\"content5\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33202f4 elementor-widget elementor-widget-heading\" data-id=\"33202f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conversion Rate (CVR)\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7361516 elementor-widget elementor-widget-image\" data-id=\"7361516\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"750\" src=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-03.webp\" class=\"attachment-large size-large wp-image-12851\" alt=\"Metrics-03\" srcset=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-03.webp 1024w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-03-300x300.webp 300w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-03-150x150.webp 150w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-03-768x768.webp 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:100%;max-width:1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1e6419 elementor-widget elementor-widget-text-editor\" data-id=\"f1e6419\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">What is it?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> CVR = (Conversions \u00f7 Clicks) \u00d7 100.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> E.g. 5% CVR of the 200 clicks means that 10 individuals filled out the form.<\/span><\/p><p><span style=\"font-weight: 400;\">Why is it important?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> When others receive a click and fail to convert (buy, register or sign up), then that is an indication that there is a problem somewhere in the landing page, offer or user experience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-111dc6d e-con-full e-flex e-con e-child\" data-id=\"111dc6d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e520741 e-con-full e-flex e-con e-child\" data-id=\"e520741\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-499dc17 elementor-widget elementor-widget-heading\" data-id=\"499dc17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> Become a specialist in performance marketing informed by data?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0dccb94 e-con-full e-flex e-con e-child\" data-id=\"0dccb94\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b2b1a5 elementor-widget elementor-widget-text-editor\" data-id=\"6b2b1a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 400;\">\u00a0Check our <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/digitaldiscovery.institute\/seo-training-course.php\" style=\"color:#fff;\"><span style=\"font-weight: 400;\" >SEO Training Course in Mohali<\/span><\/a><\/span><span style=\"font-weight: 400;\"> and get to know about the actual optimization strategies.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d5e745 elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"4d5e745\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.digitaldiscovery.institute\/contact.php\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact Us Today!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa4c6ca e-con-full e-flex e-con e-parent\" data-id=\"fa4c6ca\" data-element_type=\"container\" data-e-type=\"container\" id=\"content6\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b21c1c8 elementor-widget elementor-widget-heading\" data-id=\"b21c1c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cost Per Acquisition (CPA)\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14c586b elementor-widget elementor-widget-image\" data-id=\"14c586b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"750\" src=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-04.webp\" class=\"attachment-large size-large wp-image-12852\" alt=\"Metrics-04\" srcset=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-04.webp 1024w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-04-300x300.webp 300w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-04-150x150.webp 150w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-04-768x768.webp 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:100%;max-width:1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95c89ba elementor-widget elementor-widget-text-editor\" data-id=\"95c89ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">What is it?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> CPA = Total Spend\/Total Conversions, which are treated as customers.<\/span><\/p><p><span style=\"font-weight: 400;\">Why is it important?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> It reveals the amount you pay to get a single paying customer or lead, which is important in the profitability analysis.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f06eb50 e-con-full e-flex e-con e-parent\" data-id=\"f06eb50\" data-element_type=\"container\" data-e-type=\"container\" id=\"content7\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f4bf03 elementor-widget elementor-widget-heading\" data-id=\"1f4bf03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Return on Ad Spend (ROAS)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f7a299 elementor-widget elementor-widget-image\" data-id=\"9f7a299\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"750\" src=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-05.webp\" class=\"attachment-large size-large wp-image-12853\" alt=\"Metrics-05\" srcset=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-05.webp 1024w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-05-300x300.webp 300w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-05-150x150.webp 150w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-05-768x768.webp 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:100%;max-width:1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2b9fc3 elementor-widget elementor-widget-text-editor\" data-id=\"f2b9fc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What is it?<br \/>ROAS = Revenue \u00f7 Ad Spend.<br \/>Example: 4 revenue \/ 1 amount spent = ROAS 4:1.<br \/>Why is it important?<br \/>It brings out directly the payoff of advertising, an evident measure of the worth of the expenditure.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce50434 e-con-full e-flex e-con e-parent\" data-id=\"ce50434\" data-element_type=\"container\" data-e-type=\"container\" id=\"content8\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb69ba1 elementor-widget elementor-widget-heading\" data-id=\"cb69ba1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Customer Life Value (LTV)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ebe492 elementor-widget elementor-widget-image\" data-id=\"0ebe492\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"750\" src=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-06.webp\" class=\"attachment-large size-large wp-image-12854\" alt=\"Metrics-06\" srcset=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-06.webp 1024w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-06-300x300.webp 300w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-06-150x150.webp 150w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-06-768x768.webp 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:100%;max-width:1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77aa94e elementor-widget elementor-widget-text-editor\" data-id=\"77aa94e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">What is it?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> LTV demonstrates the territory of the revenue or profit you get on a customer throughout the relationship.<\/span><\/p><p><span style=\"font-weight: 400;\">Why is it important?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> In case CPA is greater than LTV, of course, this type of business model will not hold. LTV steers acquisition and retention strategy.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee64889 e-con-full e-flex e-con e-child\" data-id=\"ee64889\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-bd3a222 e-con-full e-flex e-con e-child\" data-id=\"bd3a222\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-747ade4 elementor-widget elementor-widget-heading\" data-id=\"747ade4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Build Your Career with DDI Mohali<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-366eb7f e-con-full e-flex e-con e-child\" data-id=\"366eb7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbae41f elementor-widget elementor-widget-text-editor\" data-id=\"bbae41f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 400;\">Enroll in the most reputed <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.digitaldiscovery.institute\/book-an-appointment.php\" style=\"color:#fff;\"><span style=\"font-weight: 400;\">Digital Marketing Course Institute in Mohali <\/span><\/a><\/span><span style=\"font-weight: 400;\">\u2014 Study under certified trainers in DDI Mohali.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b441ae7 elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"b441ae7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.digitaldiscovery.institute\/contact.php\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact Us Today!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7cdc46 e-flex e-con-boxed e-con e-parent\" data-id=\"a7cdc46\" data-element_type=\"container\" data-e-type=\"container\" id=\"content9\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55f5690 elementor-widget elementor-widget-heading\" data-id=\"55f5690\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Average Order Value (AOV)\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-817bbe5 elementor-widget elementor-widget-image\" data-id=\"817bbe5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"750\" src=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-07.webp\" class=\"attachment-large size-large wp-image-12855\" alt=\"Metrics-07\" srcset=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-07.webp 1024w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-07-300x300.webp 300w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-07-150x150.webp 150w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-07-768x768.webp 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:100%;max-width:1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8fc721 elementor-widget elementor-widget-text-editor\" data-id=\"f8fc721\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">What is it?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> AOV = Total Revenue \/ Number of Orders.<\/span><\/p><p><span style=\"font-weight: 400;\">Why is it important?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> The more we increase AOV, the more we increase profitability even though CPA may not change because every transaction will earn more.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2459b6b e-flex e-con-boxed e-con e-parent\" data-id=\"2459b6b\" data-element_type=\"container\" data-e-type=\"container\" id=\"content10\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-761384e elementor-widget elementor-widget-heading\" data-id=\"761384e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Retention Rate \/ Churn Rate\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a110a3e elementor-widget elementor-widget-image\" data-id=\"a110a3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"750\" src=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-08.webp\" class=\"attachment-large size-large wp-image-12856\" alt=\"Metrics-08\" srcset=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-08.webp 1024w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-08-300x300.webp 300w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-08-150x150.webp 150w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-08-768x768.webp 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:100%;max-width:1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b10afb elementor-widget elementor-widget-text-editor\" data-id=\"0b10afb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">What is it?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> Return rate = percentage of returning customers.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> Churn rate = rate of customer turnover.<\/span><\/p><p><span style=\"font-weight: 400;\">Why is it important?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> It is cheaper to retain customers as opposed to acquiring new customers \u2014 critical in e-commerce and subscriptions.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea16060 e-flex e-con-boxed e-con e-parent\" data-id=\"ea16060\" data-element_type=\"container\" data-e-type=\"container\" id=\"content11\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-722b515 elementor-widget elementor-widget-heading\" data-id=\"722b515\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bounce Rate \/ Average Time on Site\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09fc812 elementor-widget elementor-widget-image\" data-id=\"09fc812\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"750\" src=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-09.webp\" class=\"attachment-large size-large wp-image-12857\" alt=\"Metrics-09\" srcset=\"https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-09.webp 1024w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-09-300x300.webp 300w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-09-150x150.webp 150w, https:\/\/www.digitaldiscovery.institute\/blog\/wp-content\/uploads\/2025\/10\/Metrics-09-768x768.webp 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:100%;max-width:1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caf22f6 elementor-widget elementor-widget-text-editor\" data-id=\"caf22f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">What is it?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> Bounce Rate = percentage of visits that go to waste with the attendance of only one page.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> Average Session Duration = Average amount of time that visitors spend at your site.<\/span><\/p><p><span style=\"font-weight: 400;\">Why is it important?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> It shows the activity of your landing page. Low bounce rate = bad content, slowness of speed, or CTA not properly defined.<\/span><\/p><p><span style=\"font-weight: 400;\">Book a session in DDI Mohali: <\/span><a href=\"https:\/\/digitaldiscovery.institute\/website-development-course.php\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Bounce Rate Optimization and Landing Page Audit Session<\/span><\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a347e16 e-flex e-con-boxed e-con e-parent\" data-id=\"a347e16\" data-element_type=\"container\" data-e-type=\"container\" id=\"content12\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e2702e elementor-widget elementor-widget-heading\" data-id=\"9e2702e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c07e66 elementor-widget elementor-widget-text-editor\" data-id=\"0c07e66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">These are the top ten performance marketing metrics required to be mastered by every marketer. It is not merely knowing what they are, but how to quantify in measures, understand and maximize them to gain the highest ROI.<\/span><span style=\"font-weight: 400;\"><br \/><\/span> <span style=\"text-decoration: underline;\"><a href=\"https:\/\/digitaldiscovery.institute\"><span style=\"font-weight: 400;\">Digital Discovery Institute (DDI) Mohali<\/span><\/a><\/span><span style=\"font-weight: 400;\"> \u2014 the Best Digital Marketing Institute in Punjab with highly advanced AI-based digital marketing training and 100% placement assurance \u2014 is the answer to achieving a performance marketing career with on-job learning.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6349af5 e-flex e-con-boxed e-con e-parent\" data-id=\"6349af5\" data-element_type=\"container\" data-e-type=\"container\" id=\"content13\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2afb435 elementor-widget elementor-widget-heading\" data-id=\"2afb435\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-579c963 elementor-widget elementor-widget-n-accordion\" data-id=\"579c963\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-9180\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-9180\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What are the performance marketing metrics and why are they important? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-9180\" class=\"elementor-element elementor-element-618c5e3 e-con-full e-flex e-con e-child\" data-id=\"618c5e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6039b6a elementor-widget elementor-widget-text-editor\" data-id=\"6039b6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">KPIs such as CTR, CPA and ROAS denote the efficiency of marketing and its cost-effectiveness. In the absence of them, the campaigns are based on guesswork.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-9181\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-9181\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How can I increase CTR? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-9181\" class=\"elementor-element elementor-element-89e51b1 e-con-full e-flex e-con e-child\" data-id=\"89e51b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-837930d elementor-widget elementor-widget-text-editor\" data-id=\"837930d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00a0Better ad creatives, focusing, and messaging. Optimize creativity with the help of A\/B testing.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-9182\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-9182\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> CPA - CPC, what set them apart? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-9182\" class=\"elementor-element elementor-element-4705389 e-con-full e-flex e-con e-child\" data-id=\"4705389\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8667aa8 elementor-widget elementor-widget-text-editor\" data-id=\"8667aa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">CPC = cost in relation to a click (traffic measure). CPA = cost per acquisition (conversion measure).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-9183\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-9183\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What\u2019s a good ROAS benchmark? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-9183\" class=\"elementor-element elementor-element-b8a6b2f e-con-full e-flex e-con e-child\" data-id=\"b8a6b2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e33edfb elementor-widget elementor-widget-text-editor\" data-id=\"e33edfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Typically, it is good at 3:1 and higher.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-9184\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-9184\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Why should LTV be tracked? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-9184\" class=\"elementor-element elementor-element-12336c9 e-con-full e-flex e-con e-child\" data-id=\"12336c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3d6382 elementor-widget elementor-widget-text-editor\" data-id=\"e3d6382\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00a0It displays expected revenue per customer in total, it is the guide to retention, and budgeting strategies.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-9185\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-9185\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How to reduce customer churn? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-9185\" class=\"elementor-element elementor-element-0de26bf e-con-full e-flex e-con e-child\" data-id=\"0de26bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac52ec8 elementor-widget elementor-widget-text-editor\" data-id=\"ac52ec8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Improve the customer experience, communication and loyalty.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-9186\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-9186\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Why is bounce rate high? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-9186\" class=\"elementor-element elementor-element-bbe7263 e-con-full e-flex e-con e-child\" data-id=\"bbe7263\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4274d6 elementor-widget elementor-widget-text-editor\" data-id=\"a4274d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Page loading problems, lack of clarity in CTA, irrelevant content.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-9187\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-9187\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How can I increase AOV? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-9187\" class=\"elementor-element elementor-element-1ee0d60 e-con-full e-flex e-con e-child\" data-id=\"1ee0d60\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a042623 elementor-widget elementor-widget-text-editor\" data-id=\"a042623\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Provide packages, upsell or discounts on more valuable orders.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-9188\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"9\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-9188\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\">  What is the first metric to follow? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-9188\" class=\"elementor-element elementor-element-a965a22 e-con-full e-flex e-con e-child\" data-id=\"a965a22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b756f57 elementor-widget elementor-widget-text-editor\" data-id=\"b756f57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">CTR and CPC in the beginning at the awareness stage, CPA and ROAS in performance.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-9189\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"10\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-9189\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How do you teach students metrics? What is a good assignment to do this? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"icon icon-up-arrow1\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-9189\" class=\"elementor-element elementor-element-c7e6a7b e-con-full e-flex e-con e-child\" data-id=\"c7e6a7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8dd599f elementor-widget elementor-widget-text-editor\" data-id=\"8dd599f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Simulate a campaign to estimate CTR, CPC, CPA and ROAS and make findings.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Performance marketing is a digital technique of marketing in which&#8230;<\/p>\n","protected":false},"author":1,"featured_media":12826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-12825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 10 Performance Marketing Metrics Marketer Must Know<\/title>\n<meta name=\"description\" content=\"Master essential performance marketing metrics like CTR, CPC, CPA &amp; ROAS. 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